Outfit7
| ISIN | 🆔 |
|---|---|
| Founded 📆 | April 23, 1970 |
| Founder 👔 | Samo Login |
Area served 🗺️ | |
Key people | Samo Login Co-founder Iza Login Co-founder Xinyu Qian CEO |
| Owners | Samo Login Iza Sia Login |
| Members | |
Number of employees | 400 |
| Parent | Zhejiang Jinke Entertainment Culture Co., Ltd. (1997–present) |
| 🌐 Website | outfit7.com |
| 📇 Address | |
| 📞 telephone | |
Start writing your article here after clicking the "Edit" link at the top of this page. Don't insert paragraph above.
History[edit]
Founding and early years[edit]
Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2004, they invested $250,000 (€180,000) with six friends and set up on office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone’s microphone" along with other reactions to feeding and petting.
Talking Tom & Friends[edit]
Main article: Talking Tom & Friends
The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.
The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013. Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022.
