Ovaer AB
| Private (Aktiebolag) | |
| ISIN | 🆔 |
| Industry | Travel comfort / design |
| Founded 📆 | 2012 |
| Founder 👔 | Stefan Linér |
Area served 🗺️ | |
| Products 📟 | Travel pillows and sleep accessories |
| Members | |
Number of employees | |
| 🌐 Website | https://ovaer.com |
| 📇 Address | |
| 📞 telephone | |
Ovaer AB is a Swedish design company based in Borås, founded in 2012 by designer Stefan Linér. The company designs travel comfort products that combine ergonomics, aesthetics, and privacy — most notably its signature product, the Ovaer neck pillow, an inflatable model featuring an integrated hood.[1][2]
History
The idea for Ovaer originated during a flight, when founder Stefan Linér sought to create a travel pillow that would provide full neck support, darkness, and a sense of personal space. The result was a soft textile collar with a built-in inflatable air cushion and an oversized hood that provides blackout and privacy for travelers.[2]
Initially launched in Sweden, Ovaer is now sold through retailers such as Apotea, DesignTorget and Smarta Saker, and internationally via Apotera (Norway) and Awasaru (Japan).[3][4][5][6][7]
Products
Ovaer’s signature product is an inflatable travel pillow designed to provide:
- Adjustable TPU air cushion for personalized support
- Soft fabric collar with velcro fastening
- Triple-layer hood that blocks light and creates privacy
- Convertible scarf mode for easy use between travels
Reception
Ovaer has received positive reviews in Swedish media and from customers. The brand holds an average rating of 4.5 out of 5 on Trustpilot, with users praising its comfort, compact design, and ability to create calm during travel.[8]
Marketing
In 2025, Ovaer launched a nationwide advertising campaign in collaboration with Warner Bros. Discovery Sweden, broadcast across major channels including Kanal 5, MAX (HBO), and Discovery Channel.
References
- ↑ Allt om Resor – "Res bekvämt: test av olika nackkuddar", Expressen (2024).
- ↑ 2.0 2.1 Tidningen Kickoff Premium 25:03 (2024)
- ↑ Apotea – Ovaer product page
- ↑ DesignTorget – Neck pillow with hood
- ↑ Smarta Saker – Neck pillow with hood
- ↑ Apotera NO – Ovaer
- ↑ Awasaru JP – Ovaer neck pillow
- ↑ Trustpilot – Ovaer reviews
External links
- Official website
- Ovaer on Trustpilot
- Product at Apotea (Sweden)
- Product at DesignTorget (Sweden)
- Product at Smarta Saker (Sweden)
- Product at Apotera (Norway)
- Product at Awasaru (Japan)
This article "Ovaer" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ovaer. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
