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Ovaer AB

From EverybodyWiki Bios & Wiki




Ovaer AB
Private (Aktiebolag)
ISIN🆔
IndustryTravel comfort / design
Founded 📆2012
Founder 👔Stefan Linér
Area served 🗺️
Products 📟 Travel pillows and sleep accessories
Members
Number of employees
🌐 Websitehttps://ovaer.com
📇 Address
📞 telephone

Ovaer AB is a Swedish design company based in Borås, founded in 2012 by designer Stefan Linér. The company designs travel comfort products that combine ergonomics, aesthetics, and privacy — most notably its signature product, the Ovaer neck pillow, an inflatable model featuring an integrated hood.[1][2]

History

The idea for Ovaer originated during a flight, when founder Stefan Linér sought to create a travel pillow that would provide full neck support, darkness, and a sense of personal space. The result was a soft textile collar with a built-in inflatable air cushion and an oversized hood that provides blackout and privacy for travelers.[2]

Initially launched in Sweden, Ovaer is now sold through retailers such as Apotea, DesignTorget and Smarta Saker, and internationally via Apotera (Norway) and Awasaru (Japan).[3][4][5][6][7]

Products

Ovaer’s signature product is an inflatable travel pillow designed to provide:

  • Adjustable TPU air cushion for personalized support
  • Soft fabric collar with velcro fastening
  • Triple-layer hood that blocks light and creates privacy
  • Convertible scarf mode for easy use between travels

Reception

Ovaer has received positive reviews in Swedish media and from customers. The brand holds an average rating of 4.5 out of 5 on Trustpilot, with users praising its comfort, compact design, and ability to create calm during travel.[8]

Marketing

In 2025, Ovaer launched a nationwide advertising campaign in collaboration with Warner Bros. Discovery Sweden, broadcast across major channels including Kanal 5, MAX (HBO), and Discovery Channel.

References

External links


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