|Native name||Pamela Baer|
|🏡 Residence||San Francisco, CA|
|🏫 Education||University of Texas at Austin|
Pam Baer is a renowned community leader who is known around the Bay Area for her philanthropic work. Born and bred in Texas, she attended the University of Texas in Austin, where she earned a marketing and finance degree. Shortly after, she embarked on her career by moving to New York City and working in the financial services sector.
The in-depth knowledge she gained from this experience informed her first entrepreneurial feat – a direct mail marketing agency focused on financial services. The enterprise served consumers, business-to-business clients, and even Fortune 500 companies.
After marrying Larry Baer, CEO of the San Francisco Giants, Baer relocated to San Francisco. The two started their family in the area and have four children together.
Since making the move, her reputation in the Bay Area has soared. She has become a community leader, amassing a wealth of philanthropic work over the years. Her portfolio in this area stretches wide, from working on projects for social good to supporting initiatives to provide health care for the vulnerable.
In 2001, her son received life-saving care at San Francisco General Hospital which prompted Baer to become involved with the institute. The hospital became a cause close to her heart and she became committed to donate her time and energy to its foundation. In 2002, she joined the San Francisco General Hospital Foundation and served until 2018. She was named a lifetime director in 2018 and has remained heavily involved.
Baer’s efforts in fundraising for the Foundation have been substantial. She is well known for her involvement in the Hearts in San Francisco Project. The campaign auctions off locally designed heart sculptures to raise funds for the hospital. The sculptures are displayed both privately and publicly all over the San Francisco area. To date, the annual campaign has raised more than $15 million for the SFGH Foundation.
Baer launched For Goodness Sake, a benefit corporation, in 2014. The organization supports a variety of health, educational, and environmental causes by selling accessories and donating a percentage of the proceeds. Since FGS launched, the company and Baer have donated more than $1 million to organizations in need in the immediate San Francisco region.
Baer has aligned herself with organizations that reflect her objectives of supporting the vulnerable. She is a board member of the Giants Community Fund, a Founder's Circle member of Every Mother Counts (EMC), and an advisory board member of Nest. The latter is an organization that aims to improve women’s well-being while also preserving cultural traditions around the world.
Over the years, Baer has held many trustee and board positions. These include roles at the Contemporary Jewish Museum, the Jewish Women’s Giving Circle, and numerous other initiatives and schools in her community.