Parachute (company)
Parachute a.k.a. Parachute Home is a U.S. based, e-commerce company that sells bedding, home decor and furniture.[1] In 2018, Business Insider wrote that Parachute is the most popular direct-to-consumer company that offers luxury bedding at affordable rates.[2] Parachute has been covered by Architectural Digest, the New York Times, Forbes and The New York Post and promoted in Business Insider, Curbed and Bravo TV.[3][4][5][6][7][8]
History[edit]
In 2014, now Parachute CEO Ariel Kaye left her job in advertising in Manhattan and moved to Los Angeles to launch the company.[4] [9][1] Inspired by the bedding she slept on during a trip to the Amalfi Coast in Italy, Kaye created Parachute to recreate that experience without being cost prohibitive or using synthetic materials in production.[10] After discovering that many bedding companies lie about thread count and whether sheets are organic, Kaye was even more motivated to launch Parachute.[11]
Health Benefits[edit]
In honor of National Sleep Awareness Month in 2018, CNN published an article on the health benefits of sleep, signaling Parachute as a featured company.[12]
Charitable Partnerships[edit]
Parachute is involved with charitable non-profit organizations, including Habitat for Humanity, where every Parachute product that has been returned is donated.[13] Additionally, the company has partnered with the United Nations Foundation's Nothing but Nets campaign, which provides malaria-prevention bedding nets to communities that are vulnerable to the disease.[14]
References[edit]
- ↑ 1.0 1.1 "Bedding Startup Parachute Enters the Furniture Market | Architectural Digest". Architectural Digest. Retrieved 2018-03-02.
- ↑ "Brooklinen vs Parachute sheets: How 2 of the most popular bedding startups stack up". Business Insider. Retrieved 2018-08-04.
- ↑ Rosman, Katherine (2017-09-02). "Want to Have a Good Day? Try Making the Bed First". The New York Times. ISSN 0362-4331. Retrieved 2018-03-02.
- ↑ 4.0 4.1 Hochman, David. "Parachute Wins Over Millennials Tired Of Chain Store Bedding". Forbes. Retrieved 2018-03-02.
- ↑ "Investors climb into bed with super-luxe linen startup". New York Post. 2015-06-03. Retrieved 2018-03-02.
- ↑ "The startup behind these sheets wants to fix how guys treat their beds". Business Insider. Retrieved 2018-03-02.
- ↑ "Trendy bedding retailer Parachute opens 'hotel' in Venice Beach". Curbed LA. Retrieved 2018-03-02.
- ↑ "This Bathrobe Had a 2,000-Person Waiting List (But You Can Buy It Now!)". Bravo TV Official Site. 2017-07-07. Retrieved 2018-03-02.
- ↑ Parachute (2017-06-09). "This Brand Is Changing How We Shop for Bed Sheets". Entrepreneur. Retrieved 2018-03-02.
- ↑ Decker, Vivienne. "With $10 Million In Funding, Ariel Kaye's Parachute Is Aiming To Shake Up The Home Essentials Market". Forbes. Retrieved 2018-08-04.
- ↑ 33voices. "The Parachute Story: How Ariel Kaye Navigated Life as a Solo Founder - The 33voices Blog". www.33voices.com. Retrieved 2018-08-04.
- ↑ "Luxury linens that are worth the price". CNN Underscored. 2018-03-28. Retrieved 2018-08-04.
- ↑ "Parachute shows its social conscience". Newshub. 2007. Retrieved 2018-03-03.
- ↑ "The ultimate gift: luxury linens". CNN Underscored. 2018-02-01. Retrieved 2018-03-03.
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