ParkHub

---

Intro

ParkHub is a Dallas-based technology company that provides software and hardware services for the global parking industry. The company’s products provide multiple payment options, real-time reporting of parking revenue, support for dynamic pricing, and inventory availability and control. ParkHub’s technology authenticates and integrates with some of the nation’s renowned pre-paid parking and ticketing providers.

Company History & Milestones

ParkHub was founded in 2010 by founder and CEO, George Baker Sr. Baker grew up working in the parking industry at his father’s company Parking Company of America. George was a regular fixture in his families parking organization, starting at age 12 sweeping and re-striping his family's lots and performing maintenance and vernal upkeep on these assets. Eventually, as Director of Operations, George managed parking facilities on a national level, from airports to office buildings to event parking.

Building on his experience, insight into the industry, and challenges he witnessed on both the operational  and consumer side, Baker left his family business and founded ParkHub.com in 2010, offering consumers an easy way to locate, reserve, and pay for event parking online. The technology was originally designed as a consumer-facing parking reservation application that allowed drivers to search for parking via their mobile devices, then purchase advance parking spots based on price and location... As more consumers adopted mobile parking searches, and advance sales became popular from services such as ParkHub, Baker saw a prime opportunity to revolutionize his company and stay ahead of the curve.

As that business grew, George recognized a need for an on-site validation and mobile point of sale solution for parking operators, as well as an opportunity to provide operators with a robust, cloud-based management system. In 2014, ParkHub shifted from B2C to B2B model by transitioning from a public-facing reservation site to an industrial grade transaction layer utility with new products Prime and Portal coming out of development.

In January 2015, ParkHub launched its first tier client, the American Airlines Center. By the end of 2015, ParkHub had launched AT&T Stadium and Levi’s Stadium and was working with three large parking operators.

In February 2016, ParkHub’s technology was utilized by SP+ Gameday at Super Bowl 50 in San Francisco, CA. ParkHub joined SP+ Gameday at Super Bowl LI in Houston, TX in 2017 and again at Super Bowl LII in Minneapolis, MN, after announcing a Master Service Agreement with SP+ Gameday in 2018.

Products and Services

Prime

• Prime is a handheld mobile point-of-sale that can track cash transactions, validate third-party barcodes, and accept major credit cards including NFC (Apple Pay and Android Pay) and is EMV (chip-and-pin) capable. This device is designed for parking attendants to use for event parking.

Portal

• Portal is a business intelligence tool that shows real-time inventory data, true availability for lots in parking operations, tracks all transactions types, and creates clear, easy-to-read reports.

Pulse

• Currently in beta phase, Pulse is IoT occupancy detection sensor that can collect parking data and track trends. The sensors will be placed at the entrances and exits, as opposed to single parking spaces.

ParkHub.io

• Currently in development, ParkHub.io is an API-driven real-time location, parking inventory and revenue database.

Partnerships and Integrations

ParkHub’s partners include the following: Ticketmaster, Tickets.com, T-Mobile, Parkmobile, VenueNext, LiveNation, Verifone, Citifyd, T2 Systems, ParkWhiz

Notable clients list

Dallas Cowboys, AT&T Stadium, American Airlines Center, Levi’s Stadium, tickets.com, LiveNation, Ticketmaster, BB&T Pavilion, Pepsi Center, VenueNext, DICK’S Sporting Goods Arena, ParkWhiz, San Jose Earthquakes, Texas Rangers.

Awards and Acknowledgements

Ernst & Young Entrepreneur of the Year Award.

Founder and CEO George Baker Sr. was nominated for the prestigious E&Y Entrepreneur of the Year Award in 2015 and 2016 for his contributions to the parking industry. In 2017, Baker was named as a finalist for the award in the Southwest Region. He’s in the running for the award again in 2018.

National Parking Association’s 40 Under 40

In 2016, Baker was listed as one of the esteemed people to watch in the parking industry.

Greater Dallas Business Ethics Awards

In 2016, Baker was nominated for the award recognizing companies demonstrating a measurable commitment to ethical business practices in everyday operations, management philosophies, and responses to crises or challenges. In 2017, Baker won.

Dallas Business Journal - 40 under 40

In 2017, Baker was listed among leaders, executives, and influencers in the Dallas-Fort Worth business community

Core Values

• Clear respectful and honest communication
• Data informed decision-making
• Never in park, always in drive (trailblazers)
• Exceeding expectations of customers and colleagues
• No one is above any job

Core Focus

“Creating value by removing friction”

Mission

“Take the pain out of parking through innovative technology and improved processes.”

References

This article "ParkHub" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:ParkHub. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

---