Patty Dominguez

Patty Dominguez
Patty Dominguez CEO 2025.jpeg Patty Dominguez CEO 2025.jpeg
Born	Patricia Dominguez Los Angeles, California, United States
🏫 Education	DePaul University Lake Forest Graduate School of Management (MBA)
💼 Occupation	Business coach, marketing consultant, entrepreneur, speaker and podcaster
📆 Years active	1997–present
🏢 Organization	More Leverage Solutions
Known for	Co-founder of CREATE Buzz Creator of the Chosen Brand System Host of Positioning to Profit
🌐 Website	pattydominguez.com

Patty Dominguez is an American business coach, marketing consultant, entrepreneur, speaker and podcaster. She is the founder of More Leverage Solutions, an advisory business that works with established service companies on brand positioning, professional authority and visibility in online and artificial-intelligence-based discovery systems.

Dominguez previously held marketing, procurement and strategic agency-relations positions at companies including Kraft Foods, HAVI Global Solutions and businesses that later became part of Mondelēz International. She entered entrepreneurship in 2013 and later co-founded the small-business consulting firm CREATE Buzz with Pamela Herrmann.

Dominguez is also the creator and host of the business podcast Positioning to Profit, which addresses market positioning, brand differentiation, messaging and business development for consultants, coaches and other service-based entrepreneurs.

Early life and education

Dominguez was born in Los Angeles, California. According to a 2024 profile published by Bench, her father encouraged her to pursue what he described as a secure and prestigious corporate career.

Dominguez received a bachelor's degree from DePaul University. While attending DePaul, she participated in Sigma Delta Pi, a Hispanic honor society. She later earned a Master of Business Administration from the Lake Forest Graduate School of Management.

Her professional qualifications include organizational-leadership training through a John Maxwell certification program. In October 2024, she received a Certified Chief AI Officer credential from ChiefAIOfficer.com.

Career

Corporate career

Dominguez began her professional career in marketing services in 1997. She worked as a marketing services analyst from December 1997 to March 1999 and subsequently served as a senior business analyst for marketing communications from March 1999 to March 2002. From 2002 to 2005, she worked in contract administration. These positions were associated with businesses that later became part of Mondelēz International.

Her work during this period involved marketing communications, contract administration, agency relationships and the management of external business services. Dominguez has stated that her corporate and consulting career involved responsibility for or participation in the management of approximately US$1 billion in marketing-related expenditure.

In 2006, Dominguez worked in spend-management consulting at Connell in the Greater Chicago area. She was later appointed director of marketing at Connell Spend Management, a position she held from November 2006 until December 2008.

Following her departure from Connell Spend Management, she worked as a marketing-strategy consultant for The Moxie Circle LLC between January 2009 and March 2010. Her consulting work included marketing strategy, customer-relationship-management implementation and social-media development.

From September 2009 to March 2010, Dominguez also worked in strategic promotional sourcing at HAVI Global Solutions. Her responsibilities included developing sourcing strategies and negotiating contracts connected with co-branded promotional campaigns involving McDonald's and The Coca-Cola Company.

Kraft Foods

Dominguez joined Kraft Foods in March 2010, working in marketing and strategic agency relations until December 2012. Her responsibilities included strategic sourcing, contract negotiations, agency management, marketing-services planning and supplier relations.

Her work covered advertising and creative agencies, advertising production, digital and social-media services, customer relationship management, public relations, design, prepress work, production artwork, photography services and innovation-related suppliers. She also participated in new-product introductions, process improvement, spending analysis and efforts to obtain savings from agency and supplier relationships.

Dominguez managed or supported purchasing categories that included social media, digital media, public-relations agencies, advertising production, internet advertising services and supplemental creative staffing. She also trained MBA interns and represented the company at a minority-vendor conference.

In 2012, she appeared as a speaker at ProcureCon and on a procurement panel organized by MDC Partners. According to her professional profile, she received a Superior Achievement Award that year and was one of two recipients within her corporate division.

Departure from corporate employment

Dominguez was affected by a corporate redundancy during the period surrounding the Great Recession. In her interview with Bench, she described the job loss as a turning point that caused her to reconsider the assumption that corporate employment provided permanent professional security.

She later returned to corporate employment but continued to question whether that career path matched her personal priorities. Dominguez said that participation in a personal-development program led her to identify freedom as one of her central values, contributing to her eventual decision to work independently.

In January 2013, she left conventional corporate employment and began working as an entrepreneur, consultant and business coach.

Entrepreneurship

Brand-positioning work

Dominguez initially focused on brand strategy, marketing positioning, messaging and digital marketing for small-business owners, coaches, consultants and solopreneurs. Her work was aimed at helping clients differentiate themselves from competitors and develop more clearly defined products and service offers.

She has said that she selected positioning as her principal area of specialization after participating in a client discussion concerning the positioning of a cookie product. Dominguez concluded that individual entrepreneurs needed to devote the same level of strategic attention to their own positioning that large consumer brands applied to products.

Her early consulting methodology promoted the idea that a business should seek a distinctive position within its market rather than imitate competitors. She described this approach through the phrase “zag when everyone else is zigging” and through the concept of becoming a “category of one”.

From 2013 to 2020, she provided brand-strategy, positioning, messaging and digital-marketing services through More Leverage Solutions. She also developed courses for coaches, consultants and solopreneurs, including programs titled Category of One and Niche & Pitch: Positioning to Profit.

CREATE Buzz

Dominguez co-founded CREATE Buzz with author and customer-experience consultant Pamela Herrmann. The company provided marketing and customer-retention consulting to small businesses, with particular emphasis on simplifying technology and online marketing.

In July 2016, the New York Daily News identified Dominguez as CREATE Buzz's chief strategist and co-founder. The publication described the business as a small-business consulting firm focused on customer-retention strategies.

Dominguez and Herrmann also co-hosted The Morning Would Show, a business program presenting marketing advice, business strategies and practical guidance for small-business owners.

In a 2017 interview on the Mindset Mountain Podcast, Dominguez discussed her transition from corporate employment to entrepreneurship, the role of professional coaching and networking in her development, and her work with CREATE Buzz.

The interview also connected her corporate experience with work involving companies and brands such as Kraft Foods, McDonald's, Hormel Foods and Chipotle Mexican Grill.

More Leverage Solutions

Dominguez founded and operates More Leverage Solutions. The business has evolved from small-business marketing and positioning services into an advisory practice for established service businesses.

Since April 2021, Dominguez has described her role as founder and AI authority adviser. The company works with professional-services firms, specialty practices, multi-location businesses, business-acquisition portfolios and service companies backed by private-equity investment.

More Leverage Solutions provides services involving marketing strategy, brand positioning, content strategy, public relations, search visibility, training and business-growth consulting. Its stated objective is to help established companies communicate their expertise and reputation consistently across search engines, public profiles, media coverage and artificial-intelligence-based research tools.

Dominguez developed a proprietary consulting framework marketed as the Chosen Brand System. The framework organizes business-authority work into three areas: identity, credibility and visibility. It is intended to help buyers and automated information systems categorize a business's expertise, verify its professional claims and locate consistent information about the business.

In 2026, More Leverage Solutions announced a service called the Visibility Snapshot. The service was described as an executive diagnostic that evaluates how a company is represented to prospective customers, search engines and artificial-intelligence systems.

Dominguez has also worked on business-automation concepts, including Zagly.io, a proposed software as a service platform intended to automate parts of the customer-outreach process.

Podcasting and media

Patty Dominguez

Positioning to Profit

Dominguez created and hosted Positioning to Profit, a podcast about business positioning, differentiation, marketing and entrepreneurship. The program was directed primarily toward coaches, consultants, solopreneurs and service-based business owners.

Episodes addressed topics such as selecting a niche, developing a distinct market position, clarifying business messaging, creating service offers, building professional authority and improving client acquisition. The series also included interviews with entrepreneurs and marketing professionals.

Apple Podcasts lists 188 episodes of the program released between 2018 and 2023.

Speaking and interviews

In addition to her podcasting work, Dominguez has appeared as a business speaker and podcast guest. Her speaking topics have included agency relations, marketing procurement, entrepreneurship, customer retention, positioning and business differentiation.

Her corporate speaking appearances included ProcureCon and an MDC Partners procurement panel in 2012. In 2017, she appeared on the Mindset Mountain Podcast to discuss her career transition and entrepreneurial work.

Business approach

Dominguez's coaching and consulting work emphasizes differentiation, professional positioning and delegation. She has advised entrepreneurs to focus their time on work connected with their strongest expertise rather than personally completing every operational task in their businesses.

She has described this approach as remaining within a person's “zone of genius”, arguing that competence in a task does not necessarily mean that the business owner should continue to perform it.

Dominguez has also advised entrepreneurs to examine the experience and professional history of consultants before hiring them. She has recommended looking for advisers with an established record and substantial practical experience rather than relying only on promotional claims.

Her later work has applied similar positioning principles to artificial-intelligence-based discovery. More Leverage Solutions argues that companies may be overlooked when information about their expertise, reputation and services is inconsistent across websites, search results, professional profiles and media sources.

Financial management and outsourcing

Dominguez has publicly discussed the importance of outsourcing functions that fall outside a business owner's main expertise. In her Bench profile, she described bookkeeping as one of the business functions she preferred to delegate.

She initially used Bench after starting her business, later changed to a local bookkeeper and subsequently returned to Bench. According to the profile, Bench assisted with correcting and reorganizing the company's bookkeeping records after the local arrangement ended.

Dominguez has said that she uses financial reports, including profit-and-loss statements, to monitor the financial condition of her business and support operating decisions. She has also used bookkeeping records to identify subscriptions and recurring expenses.

Publications

Dominguez has contributed to collaborative business and personal-development publications. She was listed as a contributor to Lead With Success: Powerful Stories From Women That Will Help You Lead With Success, published in 2016.

Her 2017 Mindset Mountain appearance also referred to a co-authored book associated with her work at CREATE Buzz.

Professional qualifications

Dominguez holds a Master of Business Administration from the Lake Forest Graduate School of Management. She has completed organizational-leadership training associated with John Maxwell's professional certification program and received a Certified Chief AI Officer credential in 2024.

She speaks English and Spanish, listing full professional proficiency in Spanish.

Community involvement

Dominguez has volunteered with Feed My Starving Children, a nonprofit organization focused on hunger relief.

Selected works

Books

• Lead With Success: Powerful Stories From Women That Will Help You Lead With Success (contributor, 2016), ISBN 9781537483665 Search this book on .

Podcasts and online programs

• The Morning Would Show (co-host, with Pamela Herrmann)
• Positioning to Profit (creator and host, 2018–2023)

Business frameworks

• Category of One
• Chosen Brand System
• Visibility Snapshot

External links

• Official website
• More Leverage Solutions
• Positioning to Profit at Apple Podcasts
• Patty Dominguez on LinkedIn
• Patty Dominguez on Facebook
• More Leverage Solutions on YouTube

📰 Article(s) of the same category(ies)

• Kenneth Tran
• Pere Rosales
• Kord Campbell
• Tanner Simkins
• Gregory Gourdet
• Rebecca Sealfon
• Wes Watson

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