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Penelope Trunk

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Penelope Trunk
BornAdrienne Roston[1]
(1966-12-10) December 10, 1966 (age 58)[2]
🏳️ NationalityAmerican
Other namesAdrienne Greenheart[1]
🎓 Alma materBrandeis University
💼 Occupation
Entrepreneur, writer, blogger
🌐 Websitepenelopetrunk.com

Penelope Trunk (born Adrienne Roston; legal name Adrienne Greenheart; pen name "Adrienne Eisen" December 10, 1966)[1] is an American writer and entrepreneur.

Trunk co-founded four venture-backed Internet startups, and TechCruch named Trunk, along with Susan Wojcicki, Sheryl Sandberg, and Marissa Mayer, on the list of 30 most influential women in the tech industry.[3]

Early life[edit]

Trunk grew up in Wilmette, Illinois,[4] until she was 14 and the police removed her from her parent's house.[5] Then she lived with her grandparents in Glencoe and attended New Trier High School. She graduated from Brandeis University,[6] before moving to Los Angeles to pursue a career as a professional beach volleyball player. On the Women’s Professional Beach Volleyball Tour she was ranked 17th in the US.[7]

Career[edit]

Hypertext[edit]

Trunk published Six Sex Scenes in 1996.[8][9] In 1998 Trunk won the New Media Invision Award for Digital Storytelling.[10] As part of the hypertext canon,[11] Six Sex Scenes influenced other writers in terms of structure.[12]

Journalism[edit]

Trunk began writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive and Trunk won the job.[citation needed] She has been a columnist at Business 2.0 magazine, Bankrate.com, Yahoo! Finance.[13][14] and The Boston Globe.[15] Her blog posts were syndicated to more than 200 newspapers.[6]

Books[edit]

In 2001 Trunk published Making Scenes with Alt-X (a subsidiary of University of Colorado), which is a book based on pages previously published on her website.[16] Making Scenes was republished by Emily Books in 2012.[17] Trunk's second book, Brazen Careerist: The New Rules for Success, was published by Warner Books.[citation needed]

Entrepreneurship[edit]

Trunk worked for ten years as a marketing executive in the software industry.[14] During this time, she founded the companies math.com and eCityDeals which were both acquired.[6] Trunk has written about her career in Time and The Guardian.[18][19]

She co-founded Brazen Careerist and it became a social network for generation Y to get jobs from their blogs.[20][21] The company would later focus on virtual career events instead, having failed to draw millennials from LinkedIn.[22]

Trunk tried reality TV[23] and making goat cheese[24] which failed. So she became a career coach.[25] While living on the farm Trunk co-founded Quistic, an online learning company. [26][27]

Personal life[edit]

Trunk married Nino in New York City and had two children. The family moved to Madison, Wisconsin in 2006, before relocating to a farm near Darlington, Wisconsin.[28]

Trunk filed for divorce.[29] The New York Times interviewed parenting experts who warned Trunk to stop blogging about her divorce.[30] Trunk did not stop.[31]

Trunk has two sons by her first husband. After she and her first husband divorced, Trunk married her second husband, a farmer.[32] Trunk's accounts of physical abuse in the relationship with her current husband have been discussed on the feminist website Jezebel.[33] In September 2009, Trunk was preparing to have an abortion, but while waiting out a state legal requirement, she suffered a miscarriage during a company board meeting. Her Tweets about the incident received widespread media attention.[34][35] It was around this time, Marin Cogan recalled in an article for The Cut, that Trunk's blog began to take on a darker tone, less appealing than the one that had made her the "Sheryl Sandberg long before Sandberg wrote Lean In". Cogan came to feel she and other early career women had been "mistaken in assuming that Trunk’s brazen careerism was a feminist project in any meaningful sense."[36]

Trunk describes herself as having Asperger syndrome after deciding many criteria for the disorder applied to her.[37]

Bibliography[edit]

Hypertexts

  • Six Sex Scenes (Alt-X, 1993)
  • What Fits: A Hypertext Novela (Eastgate Reading Room, 1994)
  • Considering a Baby (Iowa Review, 2001)

Books

  • "Making Scenes" (as Adrienne Eisen) (Broadvision, April 2001, ISBN 978-0970351708 Search this book on .)[38][39]
  • Brazen Careerist: The New Rules for Success (Warner, May 2007, ISBN 0-446-57864-9 Search this book on .)
  • The New American Dream: A Blueprint for a New Path to Success (Hyperink, July 2012, ISBN 1614649928 Search this book on .)[40]
  • The Power of Mentors: The Guide to Finding and Learning from Your Ideal Mentor (Hyperink, October 2012)

References[edit]

  1. 1.0 1.1 1.2 Trunk, Penelope (March 5, 2007). "My name is not really Penelope". Penelope Trunk Blog. Retrieved October 3, 2011.)
  2. Trunk, Penelope. "My birthday post". Penelope Trunk. Retrieved 8 August 2015.
  3. "30 Women Who Have Revolutionized A Male-Dominated Industry".
  4. "1979.023.001-.014 - Manuscript | Wilmette Historical Museum". wilmettehistory.pastperfectonline.com.
  5. "How to decide how much to reveal about yourself". Penelope Trunk Careers. July 21, 2009.
  6. 6.0 6.1 6.2 Prestegard, Steve (April 7, 2012). "The indescribable Penelope Trunk". Platteville Journal. Archived from the original on April 4, 2016. Retrieved April 13, 2013.
  7. http://www.bvbinfo.com/player.asp?ID=4102
  8. "El Relato Digital: Hacia Un Nuevo Arte Narrativo | PDF | Hipertexto | Comunicación humana". Scribd.
  9. "Patterns of Hypertext". cs.brown.edu.
  10. http://fau4930.pbworks.com/f/invision.pdf
  11. Ensslin, Astrid (July 9, 2007). "Canonizing Hypertext: Explorations and Constructions". A&C Black. p. 20 – via Google Books.
  12. Bernstein, Mark (February 23, 1998). "Patterns of hypertext". ACM Press. pp. 21–29. doi:10.1145/276627.276630 – via DOI.org (Crossref).
  13. "Yahooooooo!". Penelope Trunk Careers. January 19, 2007.
  14. 14.0 14.1 Rierson, Richard (March 27, 2013). "32 – Penelope Trunk: Brazen Careerist Founder". Dose of Leadership. Retrieved April 13, 2013.[dead link]
  15. "Climb Archives - Boston.com". archive.boston.com.
  16. "Making Scenes by Adrienne Eisen". alt-x. Archived from the original on January 10, 2012. Unknown parameter |url-status= ignored (help)
  17. "Adrienne Eisen – Emily Books". emilybooks.com.
  18. "Penelope Trunk, Columnist, Business 2.0". Time. September 12, 2001. Archived from the original on September 13, 2001. Retrieved August 8, 2015. Unknown parameter |url-status= ignored (help)
  19. Trunk, Penelope (July 13, 2012). "From PR to profits: the problems with publishing". The Guardian. Retrieved August 8, 2015.
  20. Parr, Ben (August 25, 2009). "Brazen Careerist: The Job Site for Gen Y?". Mashable.
  21. https://www.fastcompany.com/1338687/brazen-careerist-launch-twitter-meets-facebook-meets-linkedin-meets-gen-y-and-its-about-time
  22. Halzack, Sarah (2013-06-09). "Brazen Careerist puts job fairs in the cloud". Washington Post. ISSN 0190-8286. Retrieved 2023-02-23.
  23. "The demo reel for my reality TV show (and how to turn a failure into a success)". Penelope Trunk Careers. April 30, 2013.
  24. "Goat cheese is the new veal". Penelope Trunk Careers. January 25, 2011.
  25. "Penelope Trunk - Speaker". Texas Conference for Women.
  26. Koetsier, John (October 29, 2013). "Penelope Trunk's new startup is crazy, creative, insane, and genius — just like her". Venture Beat. Retrieved August 17, 2014.
  27. Ruth, Richard (February 12, 2015). "How Quistic Is Advancing Eepreneurship". Startup Hook. Retrieved 8 August 2015.
  28. Baedeker, Rod (December 7, 2009). "Big city blues: Could a more affordable life, away from the Bay Area, actually be better?". San Francisco Chronicle. Retrieved April 13, 2013.
  29. "My first day of marriage counseling". Penelope Trunk Careers. July 5, 2007.
  30. Kaufman, Leslie (April 18, 2008). "When the Ex Blogs, the Dirtiest Laundry Is Aired". New York Times. Retrieved 12 April 2013.
  31. "The entrepreneur's guide to a good divorce settlement". Penelope Trunk Careers. July 25, 2008.
  32. Bures, Frank (Summer 2012). "The Fall of the Creative Class". Thirty Two Magazine. Archived from the original on June 21, 2012. Retrieved 8 August 2015.
  33. North, Anna (December 29, 2011). "Who Is Penelope Trunk?". Jezebel. Retrieved 13 April 2013.
  34. Dee J. Hall (October 1, 2009). "Advice columnist's tweet: Too much information?". Wisconsin State Journal. Retrieved October 1, 2009.
  35. Trunk, Penelope (November 5, 2009). "Why I tweeted about my miscarriage". The Guardian. Retrieved October 3, 2011.
  36. Cogan, Marin (2015-05-07). "Where Did Penelope Trunk Go Wrong?". The Cut. Retrieved 2023-02-23.
  37. Trunk, Penelope (November 2013). "Could you boss have Asperger's?" (PDF). More. Retrieved 22 February 2023.
  38. Warrell, Beth. "Making Scenes." Booklist, vol. 98, no. 13, 1 Mar. 2002, p. 1089.
  39. "Making Scenes. (Fiction)." Publishers Weekly, vol. 249, no. 7, 18 Feb. 2002, pp. 72+.
  40. Schwabel, Dan (July 23, 2012). "Penelope Trunk on "The New American Dream"". Forbes. Retrieved 8 August 2015.

External links[edit]


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