Peter Megert
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| Peter Megert | |
|---|---|
| Born | March 28, 1937 Bern, Switzerland |
| 💀Died | June 2, 2022 Columbus, Ohio USAJune 2, 2022 |
| 💼 Occupation | Graphic designer, typographer and university professor |
| Known for | Visual communication, typography and design education |
Peter Megert (1937–2022) was a Swiss-American graphic designer, typographer and university professor. He became particularly known for his work in the field of visual communication and for his teaching career in the United States. His design approach combined elements of the Swiss graphic design traditions with a humanistic and usercentered understanding of design.[1]
Personal life
Peter Megert was married to Ursula Megert, a ceramic artist and potter. The couple worked as creative partners, had 3 kids and Ursula’s ceramic works were sometimes presented alongside Peter Megert’s graphic designs.[1]
Early life and education
Megert was born in 1937 in Bern.[1] He studied at the School of Applied Arts in Bern, where he focused on graphic design, typography and visual communication.
After being hired by legendary American designer, Paul Rand to serve as design advisor at the Westinghouse Corpoiration in Pittsburgh, PA. where he worked, among other positions, as a graphic designer at Westinghouse.[2][3]
Career
Throughout his career, Megert worked as a graphic designer, design consultant and educator. His work focused on the development of clear and functional visual communication systems. He placed particular emphasis on precise typography, well-organized structures and the comprehensibility of information. In 1988, he founded the design consultancy, Visual Syntax Design.[3] The name reflected his interest in the structural and perceptual foundations of visual communication.
Teaching career
Megert taught Visual Communication Design at The Ohio State University[2][4] for more than 42 years. In his teaching philosophy, he promoted a critical and user-centered understanding of design. His areas of focus included the analysis of visual problems, the function of typography and the development of design solutions based on audience and user needs.
His educational methods were associated, among other things, with the concept of critical design thinking.[2] Megert understood design not merely as an aesthetic discipline, but also as a methodical process for addressing communicative and social problems.
You may consider Peter’s view of design as a way of life. Read Axel’s book draft in regards to how Peter viewed design like a religion—a way of living. His mentor, Paul Rand, would often say “design is everything—everything.”
Memberships and reception
In 1974, Megert became a member of the prestigious international design association Alliance Graphique Internationale (AGI).[3] His many contriubtions in design and teaching were recognized within the international graphic design community. Megert’s design practice combined the formal clarity of Swiss typography with a humanistic outlook. Recurring characteristics of his work included:
- clear typographic hierarchies,
- functional and well-organized design,
- precise visual order,
- an emphasis on the comprehensibility of information, and
- attention to the perception and needs of the audience/user.
- efficient and truthful communication
Death
Further reading
- The Ohio State University, Department of Design: Peter Megert: A Retrospective (exhibition catalogue, 2024).
- Alliance Graphique Internationale (AGI): AGI Members Archive: Peter Megert. Available at: Peter Megert – AGI Members Archive.
External links
- Peter Megert at the Alliance Graphique Internationale (AGI)
- "Peter Megert spoke in design" – obituary in Ohio State Alumni Magazine
- "Peter Megert and the influence of Swiss design" – Thinking Through Design podcast (OSU)
- Marking the passing of Professor Peter Megert – Ohio State Department of Design
- A Meaningful Career: The Legacy of Peter Megert – SEGD
- Peter Megert’s design work, deep humanity feature in career-spanning new exhibit – Matter News
- Peter Megert spoke in design – Ohio State Alumni Magazine
References
- ↑ 1.0 1.1 1.2 Matter News: "Peter Megert’s design work, deep humanity feature in career-spanning new exhibit". Retrieved August 12, 2026.
- ↑ 2.0 2.1 2.2 Ohio State Alumni Magazine: "Peter Megert spoke in design". Retrieved August 12, 2026.
- ↑ 3.0 3.1 3.2 Alliance Graphique Internationale: Profile of Peter Megert. Retrieved August 12, 2026.
- ↑ The Lantern: "Hopkins Hall Gallery to present memorial exhibition for late Ohio State Department of Design faculty member Peter Megert". Retrieved August 12, 2026.
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