Philip Durbrow
Philip Durbrow (born October 27, 1940) is Chairman and CEO of Marshall Strategy, an international corporate identity and brand strategy consultancy based in San Francisco, CA. Over his career, Durbrow has directed over two hundred corporate identity programs for entities such as: GE, Caterpillar, Bank of America, Walt Disney, Sprint, Westin Hotels, Alcatel, Barclay’s Bank, Sony, Jardine Matheson, World Wildlife Fund and the Nobel Prize Committee.[1]
Durbrow was formerly Vice Chairman of Landor Associates. He then became Vice Chairman of Frankfurt Balkind, a communication consultancy to the motion picture and television industry.[2] He co-founded Marshall Strategy with partner Ken Pasternak after selling Frankfurt Balkind to Interpublic Group in 2002. Durbrow has written widely about the value of branding, identity and naming.[3]
Previous Careers[edit]
An accomplished equestrian, Durbrow was an alternate for the 1956 Olympics US team, but could not compete due to illness. He did some stunt work as an equestrian in Hollywood. Later, he qualified in the 1964 Summer Olympics as a rower, but again had to be replaced due to illness.[4] [5] After the Olympics and the Army, Durbrow attended the University of Nebraska. Upon graduation, he served as special assistant to the President of ConAgra, a Fortune 500 agribusiness based in Omaha, Nebraska. His assignments took him around the world to work on large agribusiness projects in Australia, Suriname, Alaska, Puerto Rico and the Dominican Republic. He left ConAgra to attend the six-week Harvard Business School Advanced Management Program,[6] after which he began his career in branding at Landor Associates.
Durbrow has served on The President’s Design Council and has been a featured speaker at the World Affairs Council, The European CEO Roundtable, The American Marketing Association, The Bank Marketing Association and The American Society of Security Analysts.
References[edit]
- ↑ Wells, Melanie, Agency Exec Tackles Corporate Identity Crises, Advertising Age July 19, 1993
- ↑ Elliot, Stuart, New Vice Chairman For Frankfurt Gips, New York Times, July 12, 1993
- ↑ Durbrow, Philip, The War Name Game, Brand Channel March 27, 2006
- ↑ "Philip Durbrow Bio, Stats, and Results". Olympics at Sports-Reference.com. Retrieved 29 January 2019.
- ↑ Strauss, Michael, Harvard 4-Oared Crew Gains Olympic Berth in Trials Here, New York Times August 30, 1964
- ↑ "Philip Durbrow". marshallstrategy.com. Retrieved 29 January 2019.
External links[edit]
- Profile at Marshall Strategy Website
- "The War Name Game" by Philip Durbrow Retrieved on 2009-02-13.
- "Identity Imperatives for the Information Age" by Philip Durbrow Retrieved on 2009-02-13.
- Philip Durbrow quoted in "THE MEDIA BUSINESS: Advertising; The alchemy of successful movie campaigns may offer lessons for mainstream marketing" by Glenn Collins Retrieved on 2009-02-13.
- Philip Durbrow (Marshall Strategy) credited in 2007 ReBrand 100 Best of Awards Winner - DAI Retrieved on 2009-02-13.
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