Phoenix Games

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Phoenix Games is a mobile games company based in Karlsruhe, Germany. Phoenix Games’ business model is focussed on mergers and acquisitions (M&A), so it grows by acquiring other mobile games companies, from all over the world. The company was founded in 2019 by Klaas Kersting, Todd English, Justin Stolzenberg and Norman Pretzl. The group currently employs around 180 people.[1]

Currently, Phoenix Games represents a group of 6 European game studios with a focus on free-to-play games, helping to support their founder’s scale and grow. This strategy is motivated by a growing problem in which small-to-midsize game companies often struggle to make the most out of their games since the market is so competitive.[2]

History[edit]

The company was founded in 2019, by serial entrepreneur and games investor Klaas Kersting, who acts as Chief Executive Officer (CEO), Todd English who is Chief Operations Officers (COO), Justin Stolzenberg who is Chief Marketing Officer (CMO) and Norman Pretzl who is Chief Financial Officer (CFO). [3]

Phoenix Games website explains that the business is “driven by a purpose of helping entrepreneurs unleash their true potential, unlocking the value of their games in order to make a huge impact on day one. Our experienced and talented team work closely with studios, big and small, to form a mutually beneficial relationship, providing knowhow, talent and resources that allow them to overcome even the biggest industry barriers.” [4]

Since its formation, Phoenix Games has gone on to acquire a string of mobile games studios from around the world, in line with its business proposition, including Belgium-based SmileyGamer, Finland-based Sixteen Tons and UK-based studios Firefly and Well Played Games. [5]

The game genres of the portfolio companies contain a mix of mostly mobile games, such as match-3, role-playing games and player vs player (PVP) card battles. [6] [7]

Phoenix Games’ investors come from some of the most successful names in the industry including; Jens Begemann, Co-Founder & Ex-CEO, Wooga; Toni Fingeroos founder and CEO of Fingersoft; Heiko Hubertz, Founder & Executive Chairman, WHOW Games and Bigpoint; Daniel Stammler, Janosch Sadowski and Oliver Löffler, Founders of Kolibri Games. [8]

References[edit]


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