Piers North
Comment: Interviews are not independent sources. 🌀Hurricane Wind and Fire, why'd you decline my draft? (talk, contribs)🔥 22:02, 23 September 2026 (UTC)
| Piers North | |
|---|---|
| Born | January 1975 (age 51) |
| 🏳️ Nationality | British |
| 🏫 Education | Wharton Executive Education |
| 💼 Occupation | Media executive |
| Known for | CEO of Reach plc |
| Title | Chief Executive Officer, Reach plc |
| Term | 31 March 2025 – present |
| Predecessor | Jim Mullen |
Piers North (born c. 1975) is a British media and business executive. He has served as the Chief Executive Officer of Reach plc, the United Kingdom's largest commercial national and regional news publisher, since March 2025.
Early life and career
North began his career in the late 1990s, initially working briefly as a roofer before training and working as a sports and digital journalist. He subsequently transitioned to the commercial side of the digital media and advertising sectors.
He spent nearly ten years at Yahoo! UK in various senior digital strategy, planning, and advertising leadership positions. He also held early digital strategy roles at Rivals Digital Media and 365.
Reach plc
In 2014, North joined the media group Trinity Mirror (which rebranded as Reach plc in 2018) as the Digital Strategy Director, where he managed the company's online and mobile portfolios. In 2017, he was appointed Group Digital Commercial Director. During his leadership of the digital division, Reach became the first UK news group to cross 40 million monthly online users.
In 2020, North was promoted to Chief Revenue Officer (CRO) and joined the company's executive committee, overseeing all print and digital advertising revenue streams.
On 31 March 2025, Reach plc announced that incumbent CEO Jim Mullen was stepping down to lead The Jockey Club. North was appointed as Chief Executive Officer and joined the main board with immediate effect.
Upon taking office, North inherited a portfolio of over 120 brands, including the Daily Mirror, Daily Express, Daily Star, and regional publications like the Manchester Evening News. In July 2025, North unveiled a "three-point plan" focused on "connecting, accelerating, and diversifying" Reach's business model. This strategy prioritized digital subscription models, artificial intelligence integration, and pivoting newsrooms toward video and audio content to address declines in traditional print and programmatic ad revenues.
References
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