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Pirate logo.png
Pirate logo.png
Founded 📆2000
Founder 👔Douglas Blake, Steve Theo
Headquarters 🏙️Boston, Massachusetts
Area served 🗺️
Number of employees
🌐 Websitepiratepirate.com
📇 Address
📞 telephone

Pirate! is an American promotion and marketing agency for music.


While attending Georgia Southern University, Douglas Blake worked at the college radio station WVGS, as a disc jockey. Eventually, Blake became the Music Director for the station. After graduation, he moved to Boston and worked with Planetary Group, where he met Steve Theo, a former employee at the Oldies radio station WBTY, and Columbia Records.[1] Together, they left Planetary Group and co-founded their own music promotion, marketing, and management company, called Pirate!.[2][3]


Pirate! is a popular music promotional and marketing company that works with artists, bands, record labels, brands, and events.[4] They also work with college radio and non-commercial radio music and with program directors who report to the media company CMJ, the radio and music trade magazine FMQB, and the music tracking software Spinitron.[5] Pirate! is the winner of multiple Promotion Company of the Year awards, as well as Promoter of the Year awards, from CMJ.[1][6] They also market with the television channel HBO, the retail store Target, the clothing company Levi Strauss & Co., and many musical festivals.

Artists that Pirate! promotes include the punk rock band Alkaline Trio, the indie pop duo Tegan & Sara, and the rhythm and blues and gospel singer Mavis Staples. Some of the major labels which are promoted are Universal Records, Warner, Anti-, Kill Rock Stars, Epitaph, and Rough Trade. Blake lists the favorite albums he has worked on as Commit This to Memory by Motion City Soundtrack, The Con by Tegan & Sara, Fever To Tell by the Yeah Yeah Yeahs, Civil War by Dillinger Four, and Thickfreakness by the Black Keys.[7]


  • Bessler (2007), 2008 Songwriter's Market, F+W, p. 72, retrieved 10 December 2018
  • CMJ Staff (28 June 2004), "CMJ New Music Report", CMJ, p. 8, retrieved 10 December 2018
  • Miller, Michael (2010), "The Complete Idiot's Guide to the Music Business", Penguin Group, p. 179, retrieved 10 December 2018
  • NACC Staff (19 June 2018), "Interview with Douglas Blake", NACC Unknown parameter |accesdate= ignored (|access-date= suggested) (help)
  • Pirate! Staff (2010), "About Douglas Blake and Steve Theo", Pirate!, retrieved 10 December 2018
  • Radlauer, Rubin (30 January 2018), "Interview Pirate Doug of Pirate! Promotion and Marketing", Berklee College of Music, retrieved 10 December 2018
  • Wimble, David (2014), "The Indie Bible: 15th Edition", BookBaby, p. 1158, retrieved 10 December 2018

External links[edit]