Playable Ads

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Playable ads, “playables” for short, are premium ad units and are typically opt-in. They are predominantly built in HTML5 which allows the unit to load quickly, for the consumer to engage immediately and for the consumer to take an action (e.g., make a purchase, download a coupon, sign up for a loyalty program, enter a sweepstakes, etc.) and/or easily share the playable via social media, email, etc.

Announced by Facebook in August 2018[1], this format is revolutionizing the way consumers consume advertising. Less pleasant but more interactive ad formats.

References[edit]

  1. "Eric Eckstein Senior Director, Digital Marketing, E! Entertainment | August 2018 - Advertising Week"

External links[edit]


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