Plush - Think sofas Pty Ltd
 | |
| ISIN | 🆔 |
|---|---|
| Industry | Retailing |
| Founded 📆 | Sydney, Australia |
| Founder 👔 | |
| Headquarters 🏙️ | , Clayton Business Park , 121 Rayhur Street Clayton South, VIC 3169 Australia |
Area served 🗺️ | |
Key people | Chris Burke (General Manager), Rowan Kennan (National Operations Manager)[1] |
| Products 📟 | Household furniture |
| Owner | Steinhoff Asia Pacific |
| Members | |
Number of employees | |
| 🌐 Website | [1] |
| 📇 Address | |
| 📞 telephone | |
Plush - Think Sofas is an Australian sofa retailer. It commenced trading in 2000, primarily as a leather sofa retailer, before expanding its range to include other occasional furniture items and fabric sofas in 2004[2].
Originally owned by Fantastic Holdings (FHL), it is now part of the Steinhoff International portfolio, with Fantastic Holdings having been acquired by the group in October 2016[3]. [4][5]
Plush - Think Sofas currently operates showrooms in 37 locations throughout Australia, in New South Wales, Victoria, South Australia, Australian Capital Territory, Queensland and recently expanding to Western Australia[6].[7]
In August 2016, Plush launched a new ecommerce website which was developed in just six months.[8] The website allows visitors to view over 600,000 combinations of products and includes 3-D models of each item.[9]
Coinciding with the ecommerce launch, Plush - Think Sofas also launched a successful advertising campaign featuring dogs and cats[10]. The premise of the ad is ‘We All Deserve A Little Comfort’ and features a french bulldog. The new ad resulted in a "double digit sales uplift" for the company.[11]
References[edit]
- ↑ "The Plush Family". Plush - Think Sofas. Plush - think Sofas. Retrieved 18 May 2017.
- ↑ "Plush". FHL. Fantastic Holdings Limited. Retrieved 18 May 2017.
- ↑ Greenblat, Eli (October 15, 2016). "Furniture giant Steinhoff acquires Fantastic Holdings for $361m". The Australian. Retrieved 18 May 2017.
- ↑ Dagge, John (October 14, 2016). "Freedom Furniture owner Steinhoff International pounces on Fantastic Furniture". Herald Sun. Retrieved 23 May 2017.
- ↑ Strydom, TJ (Oct 16, 2016). "Steinhoff to acquire Australia's Fantastic Holdings for $274 million". Reuters. Reuters. Retrieved 23 May 2017.
- ↑ "Showrooms". Plush - think sofas. Plush - think sofas. Retrieved 18 May 2017.
- ↑ Shield, Helen (6 April 2017). "Plush Furniture opens first WA store in Joondalup". The West Australian. Retrieved 23 May 2017.
- ↑ MCILVAINE, HEATHER. "How Plush launched an e-commerce site in 6 months". Internet Retailing. Retrieved 23 May 2017.
- ↑ MCILVAINE, HEATHER. "How Plush launched an e-commerce site in 6 months". Internet Retailing. Retrieved 23 May 2017.
- ↑ Wibowo, Joanita (August 22, 2016). "Plush Sofas invites dogs onto the couch in new comfort campaign". Mumbrella. Retrieved 18 May 2017.
- ↑ Green, Ricki (22 August 2016). "Indy the dog stars in new brand campaign for Plush Sofas via Akkomplice Group Australia". Retrieved 23 May 2017.
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