Political buzzword
From EverybodyWiki Bios & Wiki
A political buzzword is a short excerpt from a speech or a brief public quote, intended to mark the spirits and be repeated in the media.
This type of use of rhetoric has multiplied as a result of the development and democratization of the media. It brings visibility and a massive diffusion to the words of a public person. However, its format, including television, makes short and impactful statements are more likely to be aired and restated.
See also
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