Pollfish
Pollfish is a technology company that provides a survey platform for market research, delivering surveys inside mobile apps. The company provides a market research solution for researchers as well as an app monetization platform for app publishers...[1]
Pollfish has offices in New York City and Athens.
The product was created as an alternative to market research panels, telephone surveys and mobile ads driving market research.
The company has worked with several large brands such as Microsoft, T-Mobile[2], Bustle[3], BBDO and Publicis Group[4].
Company History
Pollfish was launched on September 1, 2013 in Athens, Greece by Andreas Vourkos, Giannis Zaoudis, John Papadakis and Zissis Bellas[5]. Vourkos, Bellas and Papadakis currently work for Pollfish, with Papadakis serving as the company’s CEO[6].
Funding
Pollfish raised $300K in seed financing after launch in 2013[7].
Pollfish raised $2.5 million in its Series A funding round in 2015. The round was led by Odyssey Venture Partners, PJ Catalyst, Woodside Group and several unnamed angel investors[8]
In 2018, the company announced $6.3 million in Series B financing[9], a round led by the European Bank for Reconstruction and Development Venture Capital Investment Programme.
Model
Pollfish provides both a survey platform to design surveys and an audience of app users to take the survey.[10]
Pollfish provides a software development kit (SDK) for Android and iOS. Its technology inserts survey questions as an alternative to mobile ads, into mobile apps and generates money for app developers that open up their user base to these surveys.[11]
Pollfish gets them at least 30 cents per survey.[12]
Pollfish delivers surveys just like a traditional in-app ad network. People can answer a set of questions in return for in-app rewards or a gift card raffle.[13]
Survey Methodology
Pollfish employs a sampling methodology known as “Organic Sampling” that is reliant on a mobile delivery framework called “Random Device Engagement (RDE).[14]
Organic Sampling
Organic Sampling occurs when a survey is delivered randomly to users already engaged in apps as a part of a mobile experience. Respondents are given an optional invitation to participate in surveys within the apps in which they are being served.[15]
Random Device Engagement
Random device engagement (RDE) polling asks respondents to participate in a poll in exchange for an incentive token. For example, respondents contacted via the mobile gaming App “Harry Potter: Hogwarts Mystery” can be reimbursed for survey participation with energy points, a currency of the game.[16]
Direct monetary incentives are also possible, such as the chance to win an Amazon gift certificate.[17]
RDE is similar to random digit dialing, which aims to randomly engage with landline (and now cell) phones.[18]
References
- ↑ "Greece-Based Startup Pollfish Scores $2.5M For Mobile Survey Platform". TechCrunch. Retrieved 2019-10-18.
- ↑ Newsroom, Liz Sutcliffe of the Publicize. "Startup Spotlight: John Papadakis of Pollfish". Publicize - Startup PR Company. Retrieved 2019-10-18.
- ↑ "These Are The Top 10 Issues Gen Z Girls Care About". Bustle. Retrieved 2019-10-18.
- ↑ Editorial, Startup Ark (2019-06-12). "Startup Stories: Pollfish - Simple Surveys. Powerful Insights". StartupArk. Retrieved 2019-10-18.
- ↑ "Pollfish | Crunchbase". Crunchbase. Unknown parameter
|url-status=ignored (help) - ↑ "Greece-Based Startup Pollfish Scores $2.5M For Mobile Survey Platform". TechCrunch. Retrieved 2019-10-18.
- ↑ "Greece-Based Startup Pollfish Scores $2.5M For Mobile Survey Platform". TechCrunch. Retrieved 2019-10-18.
- ↑ "Greece-Based Startup Pollfish Scores $2.5M For Mobile Survey Platform". TechCrunch. Retrieved 2019-10-18.
- ↑ Delova, Gabriela. "Survey startup Pollfish raises $6.4 million from EBRD VCIP | Superfounders". Retrieved 2019-10-18.
- ↑ "Greece-Based Startup Pollfish Scores $2.5M For Mobile Survey Platform". TechCrunch. Retrieved 2019-10-28.
- ↑ "Pollfish has a better way for apps to make money — and it's not more ads (exclusive)". VentureBeat. 2014-04-01. Retrieved 2019-10-28.
- ↑ "Pollfish has a better way for apps to make money — and it's not more ads (exclusive)". VentureBeat. 2014-04-01. Retrieved 2019-10-18.
- ↑ Coren, Michael J. "One form of polling was dead accurate on Brexit, and it's changing how we predict elections". Quartz. Retrieved 2019-10-18.
- ↑ "Polling: Random Device Engagement (RDE) with Organic Samples (Part 4 of 4) – PredictWise". Retrieved 2019-10-28.
- ↑ "Polling: Random Device Engagement (RDE) with Organic Samples (Part 4 of 4) – PredictWise". Retrieved 2019-10-28.
- ↑ "Polling: Random Device Engagement (RDE) with Organic Samples (Part 4 of 4) – PredictWise". Retrieved 2019-10-28.
- ↑ "Polling: Random Device Engagement (RDE) with Organic Samples (Part 4 of 4) – PredictWise". Retrieved 2019-10-28.
- ↑ "Polling: Random Device Engagement (RDE) with Organic Samples (Part 4 of 4) – PredictWise". Retrieved 2019-10-18.
Pollfish
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