Positive Grid
Positive Grid, founded in 2013, is a privately owned, global music technology company based in the USA.
The company focuses on developing new tools for musicians such as software, apps, guitar amplifiers and effects pedals that offer integration with computers and mobile devices.
History
A small team of engineers and musicians established Positive Grid in 2013 with the goal of combining music technology with new product design ideas.
Their first product, JamUp, was a mobile app for practicing guitar or bass guitar and jamming using an iPhone. In 2014, the company debuted the first product in its BIAS line of software for guitarists, and in 2016 they released the company’s first hardware products, BIAS Head and BIAS Rack guitar amplifiers.
In late 2019, Positive Grid unveiled its flagship product, Spark - a “smart” guitar amplifier that, before the end of 2020, was being used by more than 150,000 users [1] around the globe.
2020 also saw Positive Grid debut BIAS FX 2 mobile,[2] the updated iOS version of the BIAS FX 2 guitar processing software, for on-the-go musicians.
PRODUCTS
Current Positive Grid products include:
BIAS Software and Mobile App
BIAS FX 2[3] and BIAS AMP 2[4] and software allow guitarists to dial up emulations of current and classic guitar amplifiers, effects, and guitar pedals on their computer for customizing, recording, practicing or performing. BIAS FX 2 is also available for iOS devices as BIAS FX 2 mobile.[5]
BIAS Amplifiers
The BIAS Head and BIAS Rack amplifiers [6] are hardware products driven by the company's BIAS emulation technology. They give users access to the sound and feel of iconic tube amplifiers plus the ability to capture and create their own custom sounds.[7]
Spark
In late 2019, Positive Grid launched Spark, the 40 Watt practice guitar amp and companion app that jams along with players using Intelligent Technology.[8]
Spark functions as a traditional amplifier with onboard EQ and effects, as an audio interface, and also as a Bluetooth speaker for streaming music.[9] Its app features backing tracks of different styles, plus the ability to import songs from Spotify, Apple Music or YouTube and display their chords in real time using Auto Chord technology. The app also gives access to over 10,000 tones on Positive Grid's ToneCloud tone library.[10]
Awards
Upon Spark’s formal launch in January 2020 at the annual NAMM music products convention, it was named “Best Guitar Amplifier at NAMM 2020” by music tech website, MusicRadar.[11]
Spark received a 5-star review[12] from Guitar World magazine plus the Platinum Award in the print version of the review. It also received a 5-star review from Music Radar,[13] an Editors’ Pick from Guitar Player magazine[14] and a Platinum Award in a review from consumer lifestyle site, T3.[15]
The Guitar Nerds podcast dubbed Spark the Best Amplifier of the Year for 2020.[16]
BIAS FX 2 received the Gold Award from Guitar World magazine’s print edition.[3]
BIAS Mini Guitar received a Platinum Award from Guitar World magazine.[17]
BIAS Amp 2 received a 5-star review from both Guitar Interactive magazine[18] and Music Radar.[19]
Artist Endorsers
Positive Grid products are used by musicians from a variety of genres. Some notable names include: Bad Wolves; Aaron Patrick of All That Remains; Julian Michael (Justin Bieber); Tim Stewart (Rhianna/Lady Gaga); Acey Slade (Misfits/Joan Jett); Simple Plan; Of Mice & Men; Rudy Sarzo; Stef Carpenter of Deftones; Phil Demmel (formerly of Machine Head) and others.
References
- ↑ "100,000 guitarists can't be wrong? Why Positive Grid's Spark smart amp is proving a huge hit". Guitar.com. 2020-12-15. Retrieved 2021-01-18. Unknown parameter
|url-status=ignored (help) - ↑ "Positive Grid Announces the BIAS FX 2 Mobile App". Premier Guitar. 2020-05-26. Retrieved 2021-01-14. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 Gill, Chris (2019-09-16). "Review: Positive Grid BIAS FX 2 is so good you may never want to go back to playing a 'real world' amp or pedalboard again". Guitar World. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ Albano, Joe (2018-04-17). "Review: Positive Grid Bias Amp 2". Ask.Audio. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ DeAngelis, Marc (2020-05-21). "Bias FX 2 turns your iOS device into a portable guitar rig". Engadget.com. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ Thomas, Bob (March 2017). "Positive Grid Bias Head". Sound on Sound. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ "Positive Grid Announces BIAS Head Pre-Order". Gear Slutz. 2016-03-01. Retrieved 2021-01-11. Unknown parameter
|url-status=ignored (help) - ↑ Hodgson, Peter (2019-11-12). "Positive Grid unveils Spark, the smart voice-activated guitar amp". i heart guitar blog. Retrieved 2021-01-11. Unknown parameter
|url-status=ignored (help) - ↑ Hall, Parker (2020-12-05). "This tiny desktop guitar amp will inspire you to step out of your musical wheelhouse". WIRED. Retrieved 2021-01-08. Unknown parameter
|url-status=ignored (help) - ↑ "Positive Grid Unveils the Spark". Premier Guitar. 2019-11-04. Retrieved 2021-01-11. Unknown parameter
|url-status=ignored (help) - ↑ "Best of NAMM 2020: The MusicRadar awards". MusicRadar. 2020-01-17. Retrieved 2021-01-12. Unknown parameter
|url-status=ignored (help) - ↑ Laing, Rob (2020-11-12). "With features such as Smart Jam and Auto Chord, is this the future of desktop amplification?". Guitar World. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ "With a suite of future-forward features and great tones, is the Spark the gamechanger for digital modelling amps?". MusicRadar. 2020-11-19. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ Scapelliti, Christopher (2020-07-21). "Has Positive Grid just designed the ultimate amp for the home?". Guitar Player. Retrieved 2021-01-11. Unknown parameter
|url-status=ignored (help) - ↑ Adams, Derek (2020-07-10). "Positive Grid Spark Amp review: if Carlsberg did guitar amps…". T3.com. Retrieved 2020-12-01. Unknown parameter
|url-status=ignored (help) - ↑ "Gear Of The Year 2020: Best Amp & Best Accessory of 2020". Guitar Nerds Podcast. 2020-12-15. Retrieved 2021-01-14. Unknown parameter
|url-status=ignored (help) - ↑ Gill, Chris (2019-01-07). "The Positive Grid Bias Mini Guitar may be tiny, but it's a powerhouse that can confidently replace an entire room of amps". Guitar World. Retrieved 2021-01-15. Unknown parameter
|url-status=ignored (help) - ↑ "Positive Grid BIAS Amp 2 Elite Amp Sim Software". Guitar Interactive. 2018-05-03. Retrieved 2021-01-15. Unknown parameter
|url-status=ignored (help) - ↑ Lynham, Alex (2018-06-18). "A giant in software amp modelling returns leaner and meaner". MusicRadar. Retrieved 2021-01-15. Unknown parameter
|url-status=ignored (help)
External links
- official site: https://www.positivegrid.com/
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