Preshafood Limited
| Private (ASSOB: PRE) | |
| ISIN | 🆔 |
| Industry | High pressure food processing |
| Predecessor | Donny Boy Fresh Food Company |
| Founded 📆 | Melbourne, Australia (2006) |
| Founder 👔 | Andrew Gibb Donald Gibb |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Worldwide |
Key people | Alastair McLachlan CEO & Company Secretary Chris Brown Chairman & Director Chris Neville-Smith Director |
| Products 📟 | Preshafruit |
| Members | |
Number of employees | |
| 🌐 Website | www.preshafruit.com.au |
| 📇 Address | |
| 📞 telephone | |
Preshafood Limited is a food and beverage company in Melbourne, Australia. Originally named Donny Boy Fresh Food Company, the company’s flagship product is its range of Preshafruit juices and fruit products, utilizing high pressure processing (HPP) technologies patented by the CSIRO.[1][2]
Establishment and expansion[edit]
Established in 2006 by former retail executive Andrew Gibb and his father Donald Gibb, Preshafood began via close collaboration with Food Science Australia’s Innovative Foods Centre.
At the international foodbev.com Beverage Innovation Awards 2009, Preshafood won first prize in the Best New Juice or Juice Drink and Best New Beverage Concept categories for its Preshafruit range of juices.[3]
In 2011 the founder relocated to London in an effort to expand the company's fruit juice products to the UK under different branding.[4][5]
In 2019 the company began exploring opportunities to expand in to the broader European market.[6]
Controversies[edit]
In 2017 two of the company's fruit juice products were pulled from the shelves of Hong Kong after being found with excessive levels of patulin, a fungal toxin.[7][8]
References[edit]
- ↑ Balinski, Brent (2020-05-22). "Dr Pablo Juliano is transforming food tech – from farm to table". Create. Retrieved 2023-05-12.
- ↑ CSIRO. "Innovative technology for processing food". www.csiro.au. Retrieved 2023-05-12.
- ↑ Beverage Innovation Awards 2009
- ↑ Oluwalana, Ayokunle (2022-04-25). "London man who started selling juice in 2006 now on track to make £5m a year". MyLondon. Retrieved 2023-05-12.
- ↑ beveragedaily.com. "'We're on a mission to make HPP juice more accessible': Coldpress Foods MD". beveragedaily.com. Retrieved 2023-05-12.
- ↑ foodnavigator.com. "'We are about democratising HPP': Coldpress founder on revitalising the juice market". foodnavigator.com. Retrieved 2023-05-12.
- ↑ Standard, The. "Not cool: two Aussie juices pulled over excessive toxin". The Standard. Retrieved 2023-05-12.
- ↑ "Some juices sold in Hong Kong contain toxins, tests show". South China Morning Post. 2017-10-16. Retrieved 2023-05-12.
External links[edit]
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