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Prima Taste

From EverybodyWiki Bios & Wiki


Prima Taste
File:Prima Taste Logo.png
Product typeFood
OwnerPrima Food
Countryfounded in Singapore
Introduced1999; 26 years ago (1999) in Singapore, Singapore
TaglineBest Singapore Favourites
Websitewww.primataste.com

Search Prima Taste on Amazon.

Prima Taste (Simplified Chinese: 百胜厨 Bǎishèngchú (means "hundred victory kitchen")), is a Singaporean food and beverage brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited[1]. Prima Food's main business areas are food manufacturing and F&B franchising[2]. The brand is regarded as the mainstay for Singaporean expatriates living abroad, according to Today (Singapore newspaper)[3] and its Laksa sauce kits were recommended by Singaporean chef, Janice Wong, as foodie souvenirs to take home during the 2018 North Korea–United States summit[4].

History[edit]

Prima Taste launched in 1999[5], and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in flour milling[6][7][8]. Founder, Mr Cheng Tsang Man, beat other foreign investors to clinch the Government of Singapore's project to set up Southeast Asia's first flour mill in 1961[9][10][11].

Worldwide[edit]

Prima Taste is available in over 40 countries[12][13] including Hong Kong[14].

Products[edit]

In 2011, Prima Taste launched its Singapore Laksa LaMian, making the brand one of the first to enter the premium instant noodle market, according to The Straits Times[15].

In 2013, Prima Taste Laksa LaMian and Prima Taste Curry LaMian were rated No. 1 and No. 2 instant noodles of all time by The Ramen Rater[16][17]. Prima Taste Chilli Crab was mentioned on the top 8 on the same list, in 2014[18][19]. Prima Taste’s Wholegrain Laksa LaMian was on the top of the list from 2016 to 2018, and this news was widely covered by news media[20][13][21][22][23][24]. Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian[25].

In 2015, Prima Taste launched its Ready Meals[3][26]. Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches[27].

Restaurants[edit]

A Prima Taste concept restaurant, serving Prima Taste dishes, was established in Orchard Centrepoint in 2000. The restaurant served dishes such as laksa, prawn mee and Hainanese chicken rice.[28] By 2003, two more restaurants were operational at One Fullerton and The Atrium @ Orchard.[29] A restaurant at Changi Airport Terminal 3 was operational between 2011 and January 2014.[30] At least 8 overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including the first in Jakarta, Indonesia and a flagship in Shanghai, China.[29] At least some of these overseas restaurants have been reported closed as well,[31][32] and the concept restaurants are no longer mentioned on the Prima Taste corporate website.[5]

References[edit]

  1. ↑ "Company Overview of Prima Food Pte Ltd". Bloomberg.com. Retrieved 2018-07-31.
  2. ↑ Ong, Ye Kung. "Speech by Mr Ong Ye Kung, Deputy Secretary General at the National Day Observance Ceremony at Prima Pte Ltd, 12 August 2011". NTUC.org. Retrieved 1 August 2018.
  3. ↑ 3.0 3.1 Seah, May (5 September 2015). "Prima Taste's ready-meals meant to change perceptions on convenience food". Straits Times. Retrieved 31 July 2018.
  4. ↑ Quek, Eunice (10 June 2018). "Singapore, summit city: Local foodies point the way". Straits Times. Retrieved 31 July 2018.
  5. ↑ 5.0 5.1 "Prima Taste About Us". primataste.com. Retrieved 1 August 2018.
  6. ↑ Wang, Esther Ying Jie. "Prima Limited". Singapore Infopedia. Retrieved 1 August 2018.
  7. ↑ "The Taste That's Taking on the World" (PDF). ie.enterprisesg.gov.sg.
  8. ↑ "Prima Limited About Us". prima.com.sg. Retrieved 1 August 2018.
  9. ↑ Chua, Alvin. "Cheng Tsang Man". Singapore Infopedia. Retrieved 1 August 2018.
  10. ↑ Zaccheus, Melody (12 July 2013). "Prima founder 'worked hard, cared for staff'". Asiaone.com.
  11. ↑ "$5 million gift from Prima Limited Singapore and well-wishers boosts Singapore's public universities' research capacities and student programmes". NUS.edu. Retrieved 1 August 2018.
  12. ↑ "Primus Cheng". Forbes.com. Retrieved 1 August 2018.
  13. ↑ 13.0 13.1 Lam, Lydia (17 April 2018). "Prima Taste Singapore Laksa tops Ramen Rater's list for the 3rd year in a row". Straits Times.
  14. ↑ Tan, Chee-Beng (2011). Chinese Food and Foodways in Southeast Asia and Beyond. NUS Press. p. 233. ISBN 9789971695484. Retrieved 1 August 2018. Search this book on
  15. ↑ Quek, Eunice (25 May 2014). "Instant gratification". Straits Times.
  16. ↑ Greenwood, Veronique (27 July 2016). "The Comfort Food That Took Over the World". BBC. Retrieved 1 August 2018.
  17. ↑ "Top Ten Instant Noodles 2013 - The Ramen Rater". TheRamenRater.com. Retrieved 31 July 2018.
  18. ↑ "The Ramen Rater's Top Ten Instant Noodles Of all Time 2014 Edition". TheRamenRater.com. 21 April 2014. Retrieved 31 July 2018.
  19. ↑ "Two local brands among the Ramen Rater's Top 10 Instant Noodles of All Time of 2015". The New Paper. 25 April 2015. Retrieved 1 August 2018.
  20. ↑ "WATCH: The Ramen Rater lists his top ten Singaporean instant noodles of all time". MSN.com. 18 August 2017. Retrieved 1 August 2018.
  21. ↑ Mendoza, Don (20 April 2016). "Instant win: Prima Taste's Laksa Wholegrain LaMian tops The Ramen Rater's list". Today Online. Retrieved 31 July 2018.
  22. ↑ "全球最好吃快熟面, 新加坡百盛叻沙再得第一". Lianhe Wanbao. 18 April 2018.
  23. ↑ "全球10大快熟面, 百胜厨叻沙再得第一". Shinmin Daily News. 18 April 2018.
  24. ↑ Quanlong, Yang (17 April 2018). "快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠". Lianhe Zaobao. Retrieved 1 August 2018.
  25. ↑ Ong, Sor Fern (25 April 2018). "6 new foods coming to a supermarket near you". Straits Times.
  26. ↑ Quek, Eunice. "4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY". Her World. Retrieved 1 August 2018.
  27. ↑ Quek, Eunice (18 October 2015). "Hungry? Just heat up and eat". Straits Times. Retrieved 31 July 2018.
  28. ↑ "Prima Opens a True Singapore Restaurant". Prima Group. 2000-06-13. Archived from the original on 2017-06-06. Retrieved 2018-08-10.
  29. ↑ 29.0 29.1 "Prima Taste Goes Global". The Prima Group Online. 2003-07-30. Archived from the original on 2016-12-25. Retrieved 2018-08-10.
  30. ↑ "Prima Taste Kitchen At Changi Airport Terminal 3". Facebook. Archived from the original on 2018-08-10. Retrieved 2018-08-10.
  31. ↑ "Prima Taste USA - CLOSED - North Valley - San Jose, CA". Yelp. Retrieved 2018-08-10.
  32. ↑ Kinita. "Prima Taste". YAMU. Retrieved 2018-08-10.


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