Priya Ahluwalia
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Priya Ahluwalia, born in 1992 in Tooting, South West London[1], is a menswear fashion designer based in London[2].
Early life and childhood[edit]
Childhood and family[edit]
In 1992 Priya Ahluwalia was born in Tooting, South West London[1][2], to a father of Nigerian descent and a mother from India[2]. Adding on to growing up multicultural, her Stepfather is Jamaican[1][2]. Ever since she was two years old, Ahluwalia has been going to the Notting Hill carnival, where she saw and understood an uninhibited blackness and the celebration of black culture and music. As a teenager and young adult, nightlife and clubbing have played a big part in affirming her self-expression and pride in blackness..[2]
Due to growing up in the 1990s, Ahluwalia was confronted with a mainly white image of beauty. It was a process to understand that she did not have to conform to that. Addressing her dual heritage and to embrace her multicultural background was an essential inspiration in founding her own brand Ahulwalia.[2]
Work[edit]
Education[edit]
Ahluwalias interest in the fashion industry began when she took textile classes at secondary school.[3] Later she completed her bachelor's degree at University for the Creative Arts epsom, London, from 2012 to 2015 with specialization on apparel, menswear and sportswear design[4][5]. From 2016 until 2018 Ahluwalia studied at the University of Westminster and graduated in 2018 with a master's degree of arts in menswear fashion design.[4][5]
Ahluwalia (brand)[edit]
The Brand Ahluwalia was founded in 2018 right after the designer Priya Ahluwalia graduated from University.[5][6][2]
There are two key themes pulling through Ahluwalia's work. The first one being heritage, where she focuses on practicing inclusion and the representation of diverse cultures, and the second focus lies in the use of sustainable practices. All fabrics used to make the Ahluwalia collections are dead stock material or recycled second hand garments.[7][2]
Priya Ahluwalias work addresses topics like climate change, sustainability and racism.[8][7][3][9]
Ahluwalia clothing[edit]
Ahluwalias collections consist of tailored track suits, boxy denim and silky shirts[1]. The designs draw inspiration from 90s fashion and sportswear[1]. Priya's Collections also showcasts a range of patterns created through seams, graphic knit pieces as well as leather pieces[7]. For the FW2022 Collection Ahluwalia also introduced Womenswear. Future plans of the brand include the introduction of accessories such as Footwear and bags.[6][10]
Collections[edit]
- Autumn/Winter 2020 - Menswear[11] "Frequency"
- Spring/Summer 2021 - Menswear[11] "Liberation"[12]
- Autumn/Winter 2021 - Menswear[11] "Traces"[12]
- Spring/Summer 2022 - Menswear[11] "Parts of Me"[12]
- Autumn/Winter 2022 - Ready-to-Wear[11] "From Nollywood to Bollywood"[12]
- Spring 2023 - Menswear[11] "Africa Is Limitless"[12]
Collaborations[edit]
Ahluwalia has done Collaborations with Porsche[13], Ganni[14][15][16], Mulberry England[17][18] and Paul Smith[19]
Stockists[edit]
Ssense, Browns, Matches, LN-CC, Opening Ceremony (NYC, LA, Tokyo, Nubian (Tokyo), Addicted (Korea)[20]
Awards[edit]
Ahluwalia won the H&M Design Award in 2019.[21]. In 2020 she won the LVMH Price 2020[22][10] and the Newgen award from the British Fashion Council, 2020[23]. Lastly she was given the Queen Elizabeth II Award for British Design 2021[21]
Literature[edit]
- Sweet Lassi, 2018, Photobook[24]
The book Sweet Lassi features photographs taken by Priya Ahluwalia, documenting textile disposal in Panipat, the global recycling center. Ahluwalia initially traveled here to do research for her MA Collection but she decided to work on the recycling topic instead. The book intends to raise awareness on how discarded clothes from the global west are managed and traded to third world countries like India and Nigeria for further use.[24]
- Jalebi. 2020 [8]
The Book and VR 3D Exhibition addresses the experience of living in modern Britain as a person with mixed heritage. Subjects of the book are photographs taken by Laurence Ellis over the course of 10 months.
Film[edit]
Ahluwalia directed several short movies with the production company Black Dog Films. There she had her directional debut in 2022 with the short film "Beloved". Other films directed by her are "Tools of Expression", "Parts of me", "Traces", "Joy" and "Microsoft", all made in the year 2022.[25]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 Nast, Condé (2021-11-07). "Priya Ahluwalia: 'Blackness has never been authentically reflected in fashion in the West'". British GQ. Retrieved 2022-11-03.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Nast, Condé (2021-10-05). "Priya Ahluwalia: 'The things that make you different are your superpowers'". British GQ. Retrieved 2022-09-07.
- ↑ 3.0 3.1 "A MEETING WITH PRIYA AHLUWALIA - CRASH Magazine". www.crash.fr. Retrieved 2022-09-07.
- ↑ 4.0 4.1 "Ahluwalia | SHOWstudio". www.showstudio.com. Retrieved 2022-09-07.
- ↑ 5.0 5.1 5.2 Nast, Condé (2021-11-07). "Priya Ahluwalia: 'Blackness has never been authentically reflected in fashion in the West'". British GQ. Retrieved 2022-09-07.
- ↑ 6.0 6.1 Nast, Condé (2022-02-23). "Inside Ahluwalia: The London brand that's breaking the mould". Vogue Business. Retrieved 2022-09-07.
- ↑ 7.0 7.1 7.2 "Person of Indian Origin - Priya Ahluwalia | Fashion Designer". The Global Indian. Retrieved 2022-09-07.
- ↑ 8.0 8.1 Roxan, Julia (2020-06-26). "LVMH Prize Winner, Priya Ahluwalia Celebrates Immigration With A Photo Book and Digital Exhibition". LUXUO. Retrieved 2022-09-07.
- ↑ Nast, Condé (2020-09-25). "Meet Ahluwalia, the designer demanding a change in the fashion industry". British GQ. Retrieved 2022-09-07.
- ↑ 10.0 10.1 Nast, Condé (2021-02-23). "Priya Ahluwalia Is Presented With the Queen Elizabeth II Award for British Design—Via Royal Webinar". Vogue. Retrieved 2022-09-07.
- ↑ 11.0 11.1 11.2 11.3 11.4 11.5 Nast, Condé. "Ahluwalia News, Collections, Fashion Shows, Fashion Week Reviews, and More". Vogue. Retrieved 2022-09-07.
- ↑ 12.0 12.1 12.2 12.3 12.4 "Collections". Ahluwalia. Retrieved 2022-11-03.
- ↑ "A New Era of Fashion-Carmaker Collaborations". The Business of Fashion. Retrieved 2022-09-07.
- ↑ Seward, Mahoro. "Ahluwalia makes its womenswear debut in collaboration with Ganni". i-d.vice.com. Retrieved 2022-09-07.
- ↑ "The Brands: How the Ganni x Ahluwalia collaboration collection makes upcycled denim edgier". the-spin-off.com. Retrieved 2022-09-07.
- ↑ "GANNI Launches Second Ahluwalia Collaboration". HYPEBAE. Retrieved 2022-09-07.
- ↑ Nast, Condé (2021-06-14). "Mulberry X Ahluwalia Is A Powerful Ode To The Art Of Black Hair". British Vogue. Retrieved 2022-09-07.
- ↑ Wightman-Stone, Danielle (2021-06-14). "Mulberry unveils collaboration with Ahluwalia". FashionUnited. Retrieved 2022-09-07.
- ↑ Magazine, Wallpaper* (2022-04-06). "Paul Smith and Ahluwalia unite for a cross-generational collaboration". Wallpaper*. Retrieved 2022-09-07.
- ↑ "AHLUWALIA". LVMH PRIZE. Retrieved 2022-09-07.
- ↑ 21.0 21.1 "Fashion alumna Priya Ahluwalia receives Queen Elizabeth II Award for British Design". www.westminster.ac.uk. Retrieved 2022-09-07.
- ↑ "AHLUWALIA". LVMH PRIZE. Retrieved 2022-09-07.
- ↑ "Ahluwalia - Haute Fashion Africa (HFA)". Haute Fashion Africa. Retrieved 2022-09-07.
- ↑ 24.0 24.1 Dazed (2018-06-12). "The Westminster grad shining a light on fashion's massive overconsumption". Dazed. Retrieved 2022-09-07.
- ↑ "Priya Ahluwalia Releases 'Beloved,' Her Directorial Debut With Black Dog Films". HYPEBAE. Retrieved 2022-09-07.
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