Professional Certified Marketer
Script error: No such module "Draft topics".
Script error: No such module "AfC topic".
About[edit]
Professional Certified Marketer (PCM®) is the title of qualified marketers in various countries. It is issued by the largest marketing association in the world - American Marketing Association(AMA). PCM is one of the most prestigious qualifications in the field of marketing and it is awarded to individuals who have passed the official exam held by AMA.[1]
Continuing Education Units (CEUs) are also required to maintain the licensure. Individuals who have been awarded the PCM but have lapsed in the fulfillment of the required CEUs are required to resit the exam in three years time from the initial issuance. Unlike other equivalent certifications like CPAs and CISA, PCM is not legally required for individuals or corporations to attest marketing activities. Many PCMs are members of the American Marketing Association and their local chapters in their regions.[2]
PCM Exam[edit]
The PCM exam tests on 8 major domains which are:
Domain 1: Marketing Strategy
Domain 2: Global, Ethical, and Sustainable Marketing
Domain 3: Managing Information for Marketing Insights
Domain 4: Buyers and Markets
Domain 5: The Offering – Product and Service
Domain 6: Manage Pricing Decisions
Domain 7: Deliver the Value Offering
Domain 8: Communicate the Value Offering
The passing grade for the examination is 80% and there are 150 questions to solve within 3 hours. There is no specific sub-domain scores in order to be certified as long as the overall score exceeds 80%.[3]
References[edit]
- ↑ "Professional Certified Marketer". American Marketing Association. Retrieved 2022-03-26.
- ↑ "Professional Certified Marketer". American Marketing Association. Retrieved 2022-03-26.
- ↑ "Professional Certified Marketer". American Marketing Association. Retrieved 2022-03-26.
This article "Professional Certified Marketer" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Professional Certified Marketer. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
