Prosponsive
Prosponsive is a phrase trademarked by Jeff Lantz and Russ Caudell.[1][2][3] In addition to its general meaning of being proactively responsive, the term specifically refers to being proactively responsive when it comes to things like sales for a business as opposed to being simply reactive when the customer calls.[4][5][6][7][8]
Etymology[edit]
The word prosponsive is a portmanteau of "proactive", in terms of reaching out to something proactively, and "responsive", in the terms of being proactively responsive.[4][7][8] The term can also be used to mean to preempt the need for a change.[8]
Usage[edit]
The term was coined by Russell Caudell and Jeff Lantz.[9] They registered the term and branded it.[9] The term has caught on to by others and is used to explain initiatives in a business.[4][8]
References[edit]
- ↑ "PROSPONSIVE Trademark of C. L. Services, Inc. - Registration Number 3839854 - Serial Number 77737746 :: Justia Trademarks". trademarks.justia.com. Retrieved 2016-04-26.
- ↑ "Clservicesinc.com: C. L. Services, Inc. - The Prosponsive 3PL". cqcounter.com. Retrieved 2016-04-26.
- ↑ "Prosponsive - trademark". trademarkia.com. Retrieved 2016-04-26.
- ↑ 4.0 4.1 4.2 "Would Your Customers Call You Prosponsive?". adaptive-business.com. Retrieved 2016-04-26.
- ↑ "Material Handling Industry News". sourcegrouppublications.com. p. 15. Archived from the original on 2016-05-14. Retrieved 2016-04-26. Unknown parameter
|url-status=ignored (help) - ↑ "Material Handling Industry News Day_1_Monday_April_4_2016". pubs.royle.com. Retrieved 2016-04-26.
- ↑ 7.0 7.1 "Right Place, Right Time" (PDF). The Gem of the Southeast: Georgia (Inbound logistics): 75, 78. March 2016. Retrieved 26 April 2016.
- ↑ 8.0 8.1 8.2 8.3 "The power of language in strategy: the case for prosponsive thinking | SMI Knowledge blog". www.smiknowledge.com. Retrieved 2016-04-26.[permanent dead link]
- ↑ 9.0 9.1 Russell Caudell, Jeff Lantz. "The Power of Prosponsive".
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