ProtectaPet
| File:ProtectaPet logo.png | |
| Headquarters | Staffordshire, United Kingdom |
|---|---|
| Website | protectapet |
ProtectaPet is a British pet safety company based in Staffordshire, United Kingdom.[1] The company specialises in cat fencing solutions that prevent cats from escaping residential gardens.[2] Simon and Eve Davies founded the company.[1] The company is based in the United Kingdom with a network of installers across the country.[2] Simon Davies created the business after a car killed his cat on the road outside his house. Therefore, to prevent similar incidents from occurring, he developed a garden fencing system incorporating fine mesh and inward-leaning brackets, designed to restrict cats from climbing over the boundary fences.[3][2] Davies tested the prototype in his garden, which reportedly prevented further escapes. Following interest from friends and acquaintances, Davies transitioned from a career in teaching to establish the company. ProtectaPet now operates across the United Kingdom and Europe.[4][2] The company provides various configurations of its fencing systems, including full perimeter cat enclosures and cat fence garden barriers, with options tailored to the specific needs of cats and their owners. In addition to helping prevent pet fatalities associated with road traffic accidents, the system is marketed to reduce the impact of free-roaming cats on neighbouring properties.[2] As of 2024, ProtectaPet maintains a fleet of installation teams and continues to supply materials through its website for customers preferring to undertake installation independently.[2] As the business expanded in the UK and into European markets, ProtectaPet faced challenges related to the complexity of its ordering system. The configuration of full cat-proofing solutions required resellers and distributors to understand a wide array of components, making the process time-consuming and potentially discouraging for partners unfamiliar with the system.[1] ProtectaPet partnered with WMG's SME Group at the University of Warwick to address these issues as part of the Innovate UK Business Growth programme. The collaboration involved a comprehensive review of the company's IT architecture and operations, including the evaluation of enterprise resource planning (ERP) systems, process mapping, and software vendor discussions.[1]
This platform enabled resellers to design and quote complete garden configurations without extensive product knowledge. The solution is integrated with ProtectaPet's existing ERP system and aims to automate standard processes while maintaining flexibility for bespoke configurations.[1]
As a result of the collaboration, ProtectaPet projected a £1.6 million increase in turnover over three years. The proportion of revenue derived from exports was expected to grow from 10% to 35%. Quotation times were reduced by over 50%, and the company reported improved operational efficiency and customer accessibility.[1] ProtectaPet also received a £20,000 match-funded grant through the Made Smarter West Midlands initiative to support the development of a second configurator tailored to business-to-consumer customers.[1] In 2023, ProtectaPet received the King's Award for Enterprise in Innovation, recognising its contribution to pet safety and product development in the animal care sector.[1][5]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Davies, Eve. "How WMG helped ProtectaPet claw its way to international success". University of Warwick. Retrieved 25 July 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Wedderburn, Pete (3 March 2018). "Escape proofing gardens - for cats as well as dogs". Irish Independent. Retrieved 25 July 2025.
- ↑ Wedderburn, Pete (25 October 2020). "Pet Subjects: How can we prevent our cat from being attacked by a rival?". The Telegraph. Retrieved 25 July 2025.
- ↑ Alexander, Rachel (9 October 2022). "How Chesterton firm keeps thousands of cats safe across the globe". The Sentinel (Staffordshire). Retrieved 25 July 2025.
- ↑ "Staffordshire companies honoured in Kings Awards for Enterprise". Staffordshire County Council. 24 April 2023. Retrieved 25 July 2025.
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