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Psyop (company)

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Psyop, Inc.
Private corporation
Industry
  • Advertising
  • entertainment
  • gaming
Founded2000; 20 years ago (2000) in New York City, United States
Founders
  • Marie Hyon
  • Kylie Matulick
  • Eben Mears
  • Todd Mueller
  • Marco Spier
Headquarters,
United States
Key people
Hunt Ramsbottom
Websitepsyop.com

Psyop is a commercial production company with offices in New York City and Los Angeles. Psyop specializes in the integration of animation, visual effects, and live-action production for advertising, entertainment, video gaming, and virtual reality.

History[edit]

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City.[1] In 2013, Psyop opened Psyop Games, a video game publishing division run by Muse Games co-founder Brian Kehrer.[2]

Original Productions[edit]

In 2015, Psyop released its first ongoing animated series, "Grandma's Cats Are Trying To Kill Her!," in collaboration with DreamWorks Animation.[3]

In 2016, Psyop launched its first original interactive VR experience, "Kismet," a virtual fortune telling machine for HTC Vive, Oculus Rift, and PlayStation VR headsets.[4]

In, 2019, Psyop released its first Visual Novel Dating Sim, "I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator," in collaboration with KFC.[5]

Awards[edit]

Year Award Ceremony Category Title Client Result
2011 London International Awards Animation "Something's Lurking" LG Gold
Animation "Revolution" Xbox Silver
Cannes Lions International Advertising Festival Film Craft Animation "Revolution" Xbox Shortlisted
Film Craft Direction & VFX "Something's Lurking" LG
AICP Awards Animation "Something's Lurking" LG Honored
"A Whole New World" AT&T
Design "Revolution" Xbox
Visual Effects "Something's Lurking" LG
D&AD Awards - "Revolution" Xbox In Book
Ciclope International Advertising Craft Festival Animation/Best Character Design "The Great Happyfication" Coca-Cola Gold
Animation/Best 3D Animation
"Revolution" Xbox Silver
Live Action/Best Direction "Something's Lurking" LG
Clio Awards Direction "Something's Lurking" LG Gold
VFX Shortlisted
Animation "Revolution" Xbox
2010 AICP Awards Animation "Medusa" California Milk Processor Board Shortlisted
"Sad Princess"
"Evil Gas Pump" Michelin
"Gladiator" UPS
Graphic Design "Dante's Inferno" Electronic Arts Shortlisted
"Core" Nurofen
Sound Design "Gladiator" UPS
Emmys Outstanding Achievement in Main Title and Graphic Design Main Titles for "Avec Eric" Anomaly Won
London International Awards Animation "A Whole New World" AT&T Silver
2009 Cannes Lions International Advertising Festival Titanium & Integrated Lions "Help the Honey Bees" Häagen-Dazs Silver Lion
Emmys Outstanding Commercial "Heist" Coca-Cola Won
AICP Awards Visual Effects "Heist" Coca-Cola Honored
Animation "My Drive Thru" Converse
Next Integrated Campaign "Help the Honey Bees" Häagen-Dazs
Graphic Design "Maestro" HP
Broadcast Design Awards On Air Commercial "Hu Jia" Adidas Gold
"Maestro" HP
"My Drive Thru" Converse Silver
Music Video "My Drive Thru" Converse
The One Show Innovation in Advertising & Marketing/Single "Help the Honey Bees" Häagen-Dazs Gold Pencil
Integrated Branding/Integrated Branding Campaign
2008 AICP Awards Graphic Design "Dot" Guinness Honored
Broadcast Design Awards Lifetime Achievement Award: Music Video or Short "Happiness Factory, The Movie" Coca-Cola Silver
PopVox Awards People's Choice Award: Best Animated Short Won
The One Show Microsites/Corporate Image "Happiness Factory 3" Coca-Cola Interactive Bronze Pencil
Non-Broadcast/Single Silver Pencil
"Inside the Happiness Factory - A Documentary" Merit Award
2007 Cannes Lions International Advertising Festival Film Lions "Happiness Factory" Coca-Cola Silver
AICP Awards Visual Style "Happiness Factory" Coca-Cola Honored
Animation
Graphic Design "Crow" MTV
Emmys Outstanding Commercial "Happiness Factory" Coca-Cola Nominated
D&AD Awards - "Happiness Factory" Coca-Cola In Book
- "Crow" MTV
Broadcast Design Awards Total Package Design Image On-Air "Crow" MTV BDA World Gold
General Entertainment Art Direction and Design
Other Design Applications "Happiness Factory" Coca-Cola
Clio Awards Television/Cinema/Digital "Happiness Factory: 90" Coca-Cola Gold
"Happiness Factory: 60" Silver
"Crow" MTV Bronze
The One Show Cinema or Non-Broadcast/Single "Happiness Factory" Coca-Cola Bronze Pencil
Consumer TV/Over :30 - Single - max. :90 Merit Award
Broadcast Design/Single "Crow" MTV Design Bronze Pencil

References[edit]

  1. Price, Erik. "Psyop Makes Ads You Actually Want to Watch". Esquire Magazine. Archived from the original on November 1, 2013. Retrieved September 26, 2012. Unknown parameter |url-status= ignored (help)
  2. Fera, Rae Ann (December 13, 2013). "Fighting Malaria With A Video And Game That Show The Nightmare Of The Disease". Fast Company. Archived from the original on October 24, 2019. Retrieved October 24, 2019. Unknown parameter |url-status= ignored (help)
  3. Wolfe, Jennifer. "Psyop's 'Grandma's Cats' Launches on DreamWorksTV". Animation World Network. Archived from the original on January 5, 2017. Retrieved October 24, 2019. Unknown parameter |url-status= ignored (help)
  4. Jagneaux, David (May 2, 2016). "Visit 'Kismet' in VR for Daily Fortune Telling, Tarot Cards, and Horoscopes". UploadVR. Archived from the original on May 16, 2017. Retrieved October 24, 2019. Unknown parameter |url-status= ignored (help)
  5. Carpenter, Nicole (September 10, 2019). "KFC". Archived from the original on September 27, 2019. Retrieved October 24, 2019. Unknown parameter |url-status= ignored (help)

External links[edit]


This article "Psyop (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Psyop (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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