PulsePoint, Inc.
PulsePoint, Inc. (PulsePoint) is an adtech company with a focus in health. PulsePoint runs a programmatic platform which is optimized for health purposes and connects brands with their audiences through targeted media and content marketing solutions.[1]
Overview
PulsePoint's business covers multiple capabilities, including proprietary data, natural language processing and omni-channel reach. They manage a programmatic exchange across digital, video and audio, as well as a content marketing distribution platform which is not health-specific.[2][3][4][5][6]
PulsePoint works toward its goal of "Radical Health Personalization," a term coined by the company which encompasses the deep targeting capabilities of their health-specific data technology, titled "Genome," which unifies clinical and real-world data.[7][8] This technology engages consumers and personalizes health advertising to connect patients and healthcare providers, allowing clients within the health industry to personalize their outreach to their audiences, without regard for size or specialty.[9] This also includes clinical trial recruitment.[10] Publishers, the companies which provide traffic and display advertisements,[11] utilize PulsePoint's technology to engage their users with health content through targeting and contextualization.[12]
History
Datran Media Corp., an audience intelligence and analytics company, was founded in 1998 in New York, New York.[13] In 2011, Datran Media merged with a contextual advertising platform company, ContextWeb, and rebranded itself as "PulsePoint, Inc."[14][15]
In 2016, PulsePoint announced its focus on the health vertical and built upon their programmatic core to add intelligent customer health data, programmatic and activation software developed specifically for health.[16]
References
- ↑ Roetzer, Paul. "Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale". Retrieved 2018-11-28.
- ↑ "Chemistry Communications Uses PulsePoint To Make Content Distribution Programmatic | AdExchanger". AdExchanger. 2017-06-08. Retrieved 2018-11-07.
- ↑ "Digital ads + content marketing = PulsePoint's new direction". VentureBeat. 2015-06-29. Retrieved 2018-11-28.
- ↑ "PulsePoint Launches Content Platform With AI Capabilities". Retrieved 2018-11-28.
- ↑ Tirico, Klaudia. "PulsePoint Introduces New Content Marketing Platform". Retrieved 2018-11-28.
- ↑ "Ad exchange PulsePoint launches content marketing platform". Marketing Dive. Retrieved 2018-11-28.
- ↑ "Daily Research News Online no. 26210 - PulsePoint Launches Genome Health Data Tool". www.mrweb.com. Retrieved 2018-11-07.
- ↑ "PulsePoint launches Genome to centralize data for healthcare advertising - MarTech Today". MarTech Today. 2018-05-16. Retrieved 2018-11-28.
- ↑ "Apple's ECG App and the Advantages of Scale". MedTech Strategist. Retrieved 2018-11-07.
- ↑ "The $8 Million CPM". Retrieved 2018-11-28.
- ↑ "Advertisers vs Publishers: Difference and Relationship Status". Affiliate Marketing Blog | Mobidea Academy. 2017-02-15. Retrieved 2018-11-07.
- ↑ "PulsePoint Launches Programmatic Health Solution In EMEA". Retrieved 2018-11-28.
- ↑ "Company Overview of PulsePoint, Inc". www.bloomberg.com. Retrieved 2018-10-24.
- ↑ "PulsePoint Raises $30 Million To Get Serious About M&A | AdExchanger". AdExchanger. 2015-09-28. Retrieved 2018-10-24.
- ↑ "CTO Brings Lessons From Wall Street to World of Ad-Tech". Retrieved 2018-11-28.
- ↑ "PulsePoint Launches Programmatic Ad Platform For Healthcare Marketers". Retrieved 2018-11-07.
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