PurPics

PurPics is a peer influencer platform that empowers college consumers to promote the brands they love to benefit the causes they care about. Founded in 2015 on the idea “pictures with a purpose,” PurPics connects brands to student organizations looking to fundraise. After securing the partnerships, the student organization members post pictures to their personal Instagrams - featuring their brand partner. For every like their photos receive, the brand makes a small donation to their good cause. Learn more at purpics.com.

Our Story As college students at the University of Virginia, Aneesh and Victor made a few observations about themselves and their peers. As members of the Generation Z, they were growing up in a world where they were constantly overwhelmed with information coming their way. In the midst of this “information overload,” they saw the need for a platform that provided authentic information to college students and made it easier for brands to become partners in making the world a better place. They created PurPics as a way to allow brands to reach their target audiences effectively and efficiently, while helping students reach fundraising goals, all in support of a good cause.

References

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