RealEye
| File:RealEye logo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Market Analysis, UX, Neuromarketing, Accessibility, Education |
| Founded 📆 | Poland (2017) |
| Founder 👔 | |
Area served 🗺️ | Worldwide |
Key people | Adam Cellary (Co-founder & CEO) Damian Sromek (Co-founder & CTO) |
| Products 📟 | |
| Services | Webcam-based eye-tracking, Survey and behavioral integration |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
RealEye is a Polish software-as-a-service (SaaS) company that provides browser-based platform designed for conducting webcam eye-tracking research[1]. The technology has been applied in neuromarketing, UX and usability testing, advertising effectiveness studies, and academic research.[2]
History
RealEye was founded in 2017 by Adam Cellary and Damian Sromek, who identified a lack of affordable alternatives to traditional hardware-based eye-tracking systems.[3] An initial prototype used a webcam to approximate eye position, and positive preliminary results led to further development.[2] The platform was designed to include server infrastructure, data-processing pipelines, and a user interface for researchers and commercial clients.[2]
The operating company, RealEye Sp. z o.o., was formally registered on 1 March 2019. In the same year, RealEye got support from investors, specifically, a grant from SpeedUp Group along with support from Narodowe Centrum Badań i Rozwoju (NCBR), to help improve the precision of measurements.[4][5]
Technology
RealEye is designed to run on standard consumer devices (desktops, laptops, tablets, and smartphones), without the need of specialized infrared-based hardware. The platform is intended for visual‑attention research across images, videos, app-mockups, and live or static web content.[1][5]
RealEye applies computer vision and deep neural networks to detect a participant’s face and approximate eye position through a standard webcam[1], then estimates a gaze point and visual attention metrics in the browser.[2]
Applications
RealEye technology has been used in various fields, including:
- Marketing & Advertising to measure visual attention, message recall, and engagement for ads, creative materials, and packaging.[6][7][8][9]
- User Experience (UX) & Website Testing to evaluate usability, interface design, and web navigation.[10][11][12][13][14]
- E‑commerce & Product Testing to analyze how users view product pages and displays, supporting layout and design studies.[15][16]
- Research & Academia supporting studies in human-computer interaction, psychology, cognitive science, and marketing.[17][18]
See also
External links
References
- ↑ 1.0 1.1 1.2 Heck, Melanie; Becker, Christian; Deutscher, Viola (2023). "Webcam Eye Tracking for Desktop and Mobile Devices: A Systematic Review". Proceedings of the Annual Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. doi:10.24251/hicss.2023.825.
- ↑ 2.0 2.1 2.2 2.3 "O tej polskiej firmie mówią na całym świecie. Ich technologia do śledzenia stron w sieci jest 10 razy tańsza od obecnej". INNPoland.pl (in polski). Retrieved 2025-12-04.
- ↑ Michalik, Tomasz (03.08.2021). "Sukces w zasięgu wzroku". mycompanypolska.pl (in polski). Retrieved 2025-12-02. Check date values in:
|date=(help) - ↑ "RealEye Sp. z o.o. – wpis w KRS". rejestr.io (in polski). Retrieved 2025-12-02.
- ↑ 5.0 5.1 Polska, Grupa Wirtualna (2018-06-17). "Polski start-up wchodzi na południowoamerykański rynek. Zbada, jak patrzymy na to co nas otacza". Money.pl - portal finansowy (in polski). Retrieved 2025-12-04.
- ↑ Department of Banking and Insurance, Afyon Kocatepe University Bolvadin Faculty of Applied Sciences, Afyon, Türkiye; Uyar, Ahmet (2025-09-19). "Smokers' Reactions to Anti-Smoking Advertisements: A Preliminary Neuromarketing Study". ADDICTA: The Turkish Journal on Addictions. 12 (3): 267–277. doi:10.5152/ADDICTA.2025.25342.CS1 maint: Multiple names: authors list (link)
- ↑ Alexopoulos, Konstantinos; Mochla, Vagia; Tsourvakas, George (2025-08-31). "Revolutionizing Formula 1 broadcasting: unveiling the impact of personalized virtual advertising on brand recall through eye-tracking". Journal of Marketing Analytics. doi:10.1057/s41270-025-00431-5. ISSN 2050-3326.
- ↑ "How RealEye and Neurons Developed a Unique Technology for Scaling Online Ad Testing". www.realeye.io. Retrieved 2025-12-02.
- ↑ "Case study: Heineken video campaign | RealEye.io". www.realeye.io. Retrieved 2025-12-02.
- ↑ Larasati, Salsabila; Putra, Pacu; Oktadini, Nabila Rizky; Meiriza, Allsela; Sevtiyuni, Putri Eka (2025-01-15). "User Experience Evaluation of YouTube Website Using Eye Tracking Method". Journal of Applied Informatics and Computing. 9 (1): 62–72. doi:10.30871/jaic.v9i1.8743. ISSN 2548-6861.
- ↑ Wang, Ruijie; Bush-Evans, Reece; Arden-Close, Emily; Mcalaney, John; Hodge, Sarah; Bolat, Elvira; Thomas, Sarah; Phalp, Keith (2024-06-04). "Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study". Proceedings of the 2024 Symposium on Eye Tracking Research and Applications. ETRA '24. New York, NY, USA: Association for Computing Machinery. pp. 1–3. doi:10.1145/3649902.3655662. ISBN 979-8-4007-0607-3. Search this book on
- ↑ AYDIN, Mustafa Seçkin; Şenkayas, Hüseyin; Aytekin, Behiç Alp (2025-06-30). "Augmented Reality in E-Commerce: A Psychophysiological Investigation of User Experience and Purchase Intention". SSRJ | Social Sciences Research Journal. 14 (1): 131–139.
- ↑ AlSalem, Thanaa Saad; AlShamari, Majed Aadi (2023-11-11). "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques". Future Internet. 15 (11): 365. doi:10.3390/fi15110365. ISSN 1999-5903.
- ↑ Putri, Nyayu Dwi Tarisa; Putra, Pacu; Oktadini, Nabila Rizky; Meiriza, Allsela; Sevtiyuni, Putri Eka. "Penerapan Metode Eye Tracking dalam Evaluasi Pengalaman Pengguna pada Website Traveloka | Jurnal Algoritma" (in Bahasa Indonesia). doi:10.33364/algoritma/v.21-2.2098.
- ↑ "Archives of Design Research". aodr.org. doi:10.15187/adr.2024.11.37.5.335. Retrieved 2025-12-02.
- ↑ Fazio, Marco; Reitano, Antonella; Loizzo, Monica Rosa (2020-11-13). "Consumer Preferences for New Products: Eye Tracking Experiment on Labels and Packaging for Olive Oil Based Dressing". The 1st International Electronic Conference on Food Science and Functional Foods. MDPI. p. 59. doi:10.3390/foods_2020-08124. Search this book on
- ↑ "Case study: University of Kaunas uses eye tracking". www.realeye.io. Retrieved 2025-12-02.
- ↑ Mir, Lorena Bort; Gómez, Inmaculada Fortanet (2024-12-29). "ESP Students Processing Multimodal Websites Through the Eye-tracking Technique". International Journal of English Studies. 24 (2): 59–79. doi:10.6018/ijes.578461. ISSN 1989-6131.
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