Redefine Meat
| File:Redefine Meat LOGO.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Food Technology, Plant-Based Food |
| Founded 📆 | 2018 |
| Founder 👔 | Eshchar Ben-Shitrit |
Area served 🗺️ | Global (Europe, North America) |
| Products 📟 | Plant-based beef, lamb, and pork alternatives |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Redefine Meat is a food technology company specializing in the development and production of plant-based meat alternatives. Founded in 2018, the company has gained recognition for its approach to creating plant-based steak and other premium meat substitutes using technologies such as 3D printing and proprietary Plant-Based Tissue Engineering (PBTE).
History
Redefine Meat was founded by Eshchar Ben-Shitrit in 2018 with the stated vision of transforming the meat industry by offering sustainable, high-quality alternatives to animal-based meat. The company is noted for introducing a plant-based steak product to foodservice markets.
The company is headquartered in Best, Netherlands, where it operates a production factory that supplies products for its markets in Europe and North America.
Technology
Redefine Meat's proprietary technology is known as Plant-Based Tissue Engineering (PBTE). This technology is used to produce complex meat structures, such as steak cuts, by mimicking the composition of animal meat.
The process involves:
- Analysing the structural components of animal meat, including muscle fibers, fat marbling, and connective tissues.
- Mimicking these elements using plant-based ingredients, such as soy protein.
- Utilizing advanced technologies like 3D printing and robotics to assemble these components into premium meat cuts.
This technology has positioned Redefine Meat as a company focused on creating whole-cut plant-based alternatives in the alt-meat industry.
Products
Redefine Meat offers a range of plant-based products designed to replicate the taste, texture, and appearance of traditional meat. The company's portfolio includes 14 different products, which are available in both retail and foodservice markets globally.
Nutrition
Redefine Meat products are formulated to be a source of protein and key nutrients. The products provide up to 26 grams of protein per 100 grams and are a source of nutrients like iron, zinc, and vitamin B12. As plant-based products, they contain no cholesterol, hormones, or antibiotics, and are lower in saturated fat compared to certain animal meat equivalents.
The table below shows a comparison of the nutritional profile of the Redefine Meat Flank Steak and a conventional animal beef flank steak:
| Component | Redefine Meat Flank Steak | Animal Beef Flank Steak |
|---|---|---|
| Energy (kcal) | 188 | 175 |
| Fat (g) | 6.6 | 9.3 |
| Saturated Fat (g) | 0.8 | 3.8 |
| Cholesterol (mg) | 0 | 88 |
| Carbohydrates (g) | 4 | 0 |
| Sugars (g) | 1.9 | 0 |
| Fibre (g) | 4.5 | 0 |
| Protein (g) | 26 | 22.7 |
| Salt (g) | 0.88 | 0.16 |
| Sodium (mg) | 352 | 64 |
| Vitamin B12 (µg) | 2.5 | 2 |
*Based on company's internal data and McCance and Widdowson’s CoFID, UK Government dataset.
Sustainability
The company states that sustainability is a core mission, aiming to reduce the negative environmental impact associated with animal agriculture. By switching to plant-based meat, the company claims a significant reduction in environmental impact compared to consuming animal meat, including potential savings in water usage, land use, and greenhouse gas (GHG) emissions.
Awards and Recognition
The company and its products have received several awards:
- Horecava Innovation Award (2023): Awarded both the Overall and the Food & Beverage categories for the **Redefine Beef Flank** whole-cut product.[1]
- MMA Smarties Awards EMEA (2022): Won Gold for Product/Service Launch and Bronze for Short or Long Form Video.[2]
- Guild of Fine Food Awards: Recognized for its flank steak and lamb kofta products.[3]
Global Presence
Redefine Meat's products are available in retail and foodservice channels across Europe and North America.
References
- ↑ "Redefine Meat's breakthrough plant-based Beef Flank wins Horecava's prestigious Innovation Award". Incus Media. January 9, 2023. Retrieved 2025-10-30.
- ↑ "Redefine Meat & Moburst Bring Home Two Prizes at the 2022 Smarties Awards". Redefine Meat Official Blog. Retrieved 2025-10-30.
- ↑ "The Rise of Reducetarianism: How Our Award-Winning Meat Products Fit In". Redefine Meat Official Blog. Retrieved 2025-10-30.
External links
This article "Redefine Meat" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Redefine Meat. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
