Rehmat Ajmal
Rehmat Ajmal (born 24 October 1993) is a Pakistani model, textile designer and actor[1]. She is also the founder of Rehstore, an online retail store[2].
Early life and education
Ajmal was born and raised in Lahore, Pakistan, and is the youngest of three sisters[1]. After completing her A' Levels, Rehmat pursued her education from the National College of Arts (NCA) in Lahore, and graduated with a degree in textile designing in 2018[3]. She graduated NCA with a distinction and topped in her department[1].
Career
Ajmal made her way into modelling after being approached by a teacher during her second-year at NCA[1]. From there, she began getting featured in ad campaigns of different brands[1]. By the time she had reached her final year at college, Ajmal had been doing international campaigns and shoots[1].
Apart from her modelling career, Rehmat is also building her acting portfolio[1]. She has featured as the lead in two of Pakistani musician Ali Sethi's music videos, Dil Lagaayein[4] and Dil ki Khair[5]. She is also starring in an upcoming drama by Nadeem Baig, and is about to act in a theater play due to be showcased by the end of September, 2019[1].
Ajmal has spoken multiple times about her passion for acting, and has expressed interest in doing both commercial and art cinema projects[1].
Ajmal is also the founder of Rehstore, an online clothing and decor brand[2]. She has said the Rehstore project is important to her, as a textile designer[1]. Ajmal has said the brand provides designs for a niche target market[1]. Pakistani actress Mahira Khan has appreciated Ajmal's work, and took to social media to praise her hand painted sari designs[2].
Activism
Ajmal is an outspoken supporter of women's rights and has expressed support of the #MeToo movement[1]. In March 2019, Ajmal supported Pakistani model Eman Suleman's withdrawal of her nomination from the Lux Style Awards, for including an artist accused of sexual harassment[6]. Ajmal took to social media to call upon people from the entertainment industry to support victims of sexual harassment[6].
In July 2019, when YouTuber Ukhano was accused of harassment, Ajmal took to social media to speak against his actions and misuse of fame[7].
Ajmal has also spoken about the stereotypes around modelling and the struggle of pursuing a career that has a stigmas attached to it[8]. Speaking about encountering trolls on social media, Ajmal has raised the importance of 'creating healthy boundaries for yourself[1].' She has also spoken up on the importance of using social media to create awareness around social issues[1].
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 "Discovering Rehmat Ajmal | | Women's Own Magazine". www.womensownpk.com. 2 September 2019. Archived from the original on 12 October 2019. Retrieved 12 October 2019.
- ↑ 2.0 2.1 2.2 Saeed, Mehek. "Under-the-radar brands". www.thenews.com.pk. Retrieved 12 October 2019.
- ↑ Ghaffar, Ayesha (23 April 2019). "Exclusive: Ali Sethi decodes his latest track 'Dil Lagaayein'". Something Haute. Archived from the original on 12 October 2019. Retrieved 12 October 2019.
- ↑ Staff, Images (22 July 2019). "Ali Sethi's new song featuring Faiz's poetry will take you down memory lane". Images. Retrieved 12 October 2019.
- ↑ 6.0 6.1 "A timeline of every celebrity reaction to the LSA nomination controversy". Images. 26 April 2019. Retrieved 12 October 2019.
- ↑ Sheikh, Mahnoor. "Here's All You Need To Know About Ukhano Controversy". UrduPoint. Retrieved 12 October 2019.
- ↑ "10 Questions with Nishat Girl Rehmat Ajmal". Pakistani Fashion - Entertainment News by EbuzzToday. 15 March 2017. Retrieved 12 October 2019.
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