Rembrandt Flores
Rembrandt Flores is an American public relations executive based in Los Angeles, California. He is currently director of events and managing partner of Entertainment Fusion Group PR (EFGPR), a public relations, special events and marketing company in Los Angeles, California.[1]
Early Life and Career[edit]
Flores was born in Metro Manila, Philippines. Flores and his family immigrated to the United States when he was one year old. He was raised in Almaden Valley, San Jose, California where he attended Leland Stanford High School. He enrolled at the University of California, Berkeley where he initially majored in economics but switched majors to communications during his junior year, graduating with a bachelor's degree. Growing up, his parents wanted him to become a doctor, but he always knew that his calling was in the entertainment industry, so instead of getting a job in New York City, he headed straight to Los Angeles.
He started his career by becoming a part of the agent-in-training program of the Abrams Artist Agency. A few months later, he moved on to E! Entertainment as the executive assistant to the executive producer of E! True Hollywood Story. In 2000, he became a part of the production team of the show FYE, an entertainment news series from the same network as well as ECU and Wild On. “I can say that because of my stint at E!, it gave me the foundation to want to start my own agency to help people and brands be the best versions of themselves.”[2]
Although he grew up in the United States, Flores strongly identifies himself as Filipino. In an interview he said, "I feel that being Filipino sets me apart because, honestly, there aren’t a lot of Filipinos that I see in that world around me.”[3] I always feel like I have to represent our culture in a way and so whenever I can, when appropriate, I try to bring it up, in whatever shape or form that Filipinos are doing great things in this industry.[4]
Business[edit]
In 2002, Flores co-founded Entertainment Fusion Group - a firm engaged in public relations, entertainment marketing and events planning, located in Los Angeles.[5] He also co-founded ad.ly, a company for online social media celebrity micro-endorsements. [6] “EFG is a full-service entertainment marketing and PR firm. We specialize in helping brands within the consumer, lifestyle, events, hospitality, fashion and beauty industries.” [7] As a public relations executive at EFG, he’s worked as the direct liaison between the client, either an actor or product, and the press. They also book [clients], arranges red carpet appearances, such as getting them into movie premieres or events, and [ensures] that the stories of the clients will always be positive. [8] Along with his growth within on the agency side of the industry, in August 2012, Flores announced that he would be a contributing writer for the Fashion Police section of Us Weekly.
Flores has produced parties for celebrities including Justin Bieber, Usher, Lauren Conrad and Kim Kardashian. He has coordinated events for The Coachella Music Festival, The Grammys, The Sundance Film Festival and The Oscars. According to Forbes Magazine, Flores is "responsible for some of the biggest events in gaming and entertainment" with clients including Maxim, Capcom, Ubisoft, IGN, Electronic Arts, and Playboy. [9] He has also handled events for Fox Television, EMI, Oakley, Inc., Hard Rock Hotel and Casino and LG Mobile.
Advocacy and philanthropy[edit]
Flores is a proponent for My Hope For Children, a non-profit organization geared towards providing relief and assistance to Filipino children who cannot afford them; in an interview he shared that "it provides health care for children who can't afford it. And we partnered with clinics, and... the doctors are not getting paid and they are... just donating their time... To me, it is all about finding a charity and finding a cause that you actually believe in."[10] Since 2013 he has helped with Generosity.org, a charity that helps provide clean water to those who would normally not have access to it. He also supports Unlikely Heroes, which provides safe homes and restoration for child victims of sex slavery.
Awards[edit]
On September 30, 2016, the Los Angeles City Council proclaimed October 2016 as Filipino-American History Month, and honored five Filipino-Americans, including Flores, "who are excelling in various fields from food to political advocacy,"[11] "for their achievements and contributions to the betterment of the community."[12] Flores was honored for excellence in the entertainment industry.
References[edit]
- ↑ https://www.communicationsmatch.com/individual/rembrandt-flores
- ↑ https://es.calameo.com/read/0004666405794ff5cdabd?page=34
- ↑ ”http://www.philstar.com/supreme/535425/another-pinoy-making-waves-hollywood
- ↑ https://lifestyle.inquirer.net/275251/pals-mabuhay-magazine-nominated-eddie-award-new-york/
- ↑ https://bbook.com/nightlife/industry-insiders-rembrandt-flores-the-main-event/
- ↑ http://adly.com/
- ↑ http://voyagela.com/interview/meet-rembrandt-flores-entertainment-fusion-group-beverly-hills/
- ↑ https://deadline.com/2011/08/representation-moves-pr-exec-signs-with-klwg-actor-edi-gathegi-signs-with-icm-159473/
- ↑ https://www.forbes.com:80/sites/archenemy/2015/07/30/the-skill-and-vision-of-rembrandt-flores/
- ↑ https://vimeo.com/30795588
- ↑ http://asianjournal.com/news/la-city-hall-marks-filipino-american-history-month/
- ↑ http://www.philippineconsulatela.org/wp-content/uploads/2016/10/095-2016-PR-LA-Council-proclaims-Oct-2016-as-Fil-Am-History-Month.pdf
For review[edit]
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