Return On Advertising Spend
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Return On Advertising Spend (ROAS) is a marketing-specific form of Return on Investment (ROI). ROAS is a measurement that links the effect of paid marketing to impact on revenue. It can be positive or negative.
References
Added Reference link
https://www.bigcommerce.com/ecommerce-answers/what-is-roas-calculating-return-on-ad-spend/
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