Return on Influencer Spend
ROIS or Return on Influencer Spend is the ultimate KPI to measure the performance of Influencer Marketing.
It gives the total amount of dollars earned for every single dollar spent. For example, if you get a ROIS of 4 means that for every $1 spent you got $4.
First introduced by Vendfy™️ on 2020 as an alternative to estimated data such as Earned Media Value (EMV), has gained a lot of power within the performance marketing scene. It set a new era for Influencer Marketing, giving such an accurate approach to measure the success and ROI of the campaigns has revolutionized the industry. But, why now?
Influencer Marketing was born way before Instagram was created, and has been a part of our lives and way of consuming goods. When It first appeared, e-Commerce was not even an option for the regular costumer, so brands focused on branding to ultimately drive traffic to their retail stores. But those times are gone, and as e-Commerce becomes more and more relevant, the retailers have made 180 degrees turn and changed their minds. New shopping habits, new rules.
Traditional Marketing has lost weight and budget, which has been transferred to more measurable techniques, now called Performance Marketing. This new type of advertising is focused and driven by data and has made it possible for anyone to give it a try. Scaling and internationalizing a company has never been so accessible and profitable.
Influencer Marketing was meant to change, as the companies turned digital and data driven. First some engagement KPIs popped up, but there was still something missing, something bigger and fraud-proof.
Dear marketers, ROIS is here for you to enjoy.
- Momplet, Marc. "ROIS". Linkedin Vendfy. Marc Momplet. Retrieved 3 March 2020.
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