Ribon
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Ribon is a workplace giving technology primarily used by healthcare nonprofit organizations to increase their participation rates in employee giving programs.
Founded in 2017 by three young men—who were university students at the time—Ribon was born with the mission of promoting the habit of giving by making the donation experience as accessible as possible.
How It Works[edit]
Companies and organizations, especially healthcare nonprofits, allocate a portion of their donation budget—typically unrestricted grants—into Ribon. This money is then converted into donation tickets and distributed to all employees of the organization through an app.
Employees gradually collect their tickets and donate them to the organization's own social projects configured on the platform. Each donation instantly displays the impact generated in an objective manner. Once completed, the donation is recorded in the employee's profile, allowing them to track their progress. Additionally, it is possible to set up missions and follow other people's donations to make the experience more gamified.
Key Outcomes[edit]
- Automatic Fundraising: as donations take place, some employees come to enjoy the experience so much that they start purchasing additional tickets with their own money. These ticket purchases represent new funds for the institution, and since they happen on a subscription-based model, the funds arrive regularly without the organization needing to ask employees for money.
- Warm Glow Effect: the Ribon donation experience is designed to stimulate Warm Glow Effect, the sense of satisfaction people feel when helping others. In the workplace context, this feeling is associated with increased employee well-being, which boosts team engagement with their work[1] and even reduces turnover rates.[2]
- Data Tracking: organizations that use Ribon have access to a personalized dashboard where they can monitor all donation transactions in real time. In addition to providing valuable insights into employee donating behavior, the data available on the dashboard can be used in the organization's donation reports.
Partnerships and Achievements[edit]
Over the past seven years, more than 200,000 people have used Ribon to make donations. The donated tickets have helped thousands of people through the work of prominent institutions such as The Life You Can Save and Movimento Bem Maior, which use Ribon to increase donations and expand the reach of their efforts. The results achieved by the platform have led to its recognition on a global scale, earning an award[3] from the Bill & Melinda Gates Foundation as one of the 10 most innovative donation technologies in the world.
References[edit]
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