Rick Rat
Rick Rat was the predecessor of Chuck E. Cheese (character).
Discovery[edit]
The original Chuck E. Cheese costume was discovered by Chuck E. Cheese franchise owner Nolan Bushnell at the IAAPA. (The International Association of Amusement Parks and Attractions) Bushnell spotted a group of people selling walk-around costumes. He bought a suit from them, thinking it was a gray coyote suit, but it was actually a gray rat[1]. Bushnell decided on the name 'Rick Rat' for the suit. Originally going to name the pizzeria he was working on 'Coyote Pizza', Bushnell changed the name to 'Rick Rat's Pizza'. [2]
The Marketing Department was strongly opposed to the new name, protesting that a rat would not be a good mascot for a restaurant. In their opinion, rats were dirty, and it just wasn't a good connection to make.
Bushnell eventually came up with 'Chuck E. Cheese' as the mascot's name.
See also[edit]
- Chuck E. Cheese
- ShowBiz Pizza Place
- Nolan Bushnell and Atari
- International Association of Amusement Parks and Attractions
References[edit]
- ↑ Evolution of Chuck E Cheese! | Chuck E Cheese Character History, retrieved 2019-12-15
- ↑ "The Atlantic". The Atlantic. Retrieved 2019-12-15. Unknown parameter
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