Rik van Rooij
| Rik van Rooij | |
|---|---|
 Rik van Rooij.jpg | |
| Born | 25 August 2003 Tilburg, Netherlands |
| 💼 Occupation | Entrepreneur, B2B growth expert |
| Known for | Co-founder of Cordital; Co-founder of Portivio |
| 🌐 Website | https://rikvanrooij.nl/ |
Rik van Rooij (born 25 August 2003) is a Dutch entrepreneur and B2B growth expert specializing in go-to-market strategy, revenue operations, and commercial development for B2B companies. He is the co-founder of Cordital and Portivio, and works across marketing, fintech infrastructure, and growth strategy.
Early life and education
Rik van Rooij was born in Tilburg, Netherlands. He studied International Business Administration at Tilburg University and participated in an exchange program at the University of Pretoria in South Africa. He also completed a leadership course at Harvard Business School.[1]
Media
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Career
Van Rooij began his entrepreneurial career in e-commerce at the age of 15. He later focused on B2B growth strategy, revenue operations, and digital marketing for knowledge-intensive businesses.
He has been featured in industry publications discussing marketing strategy, artificial intelligence in marketing, and digital transformation, including Emerce, Frankwatching, and Marketingfacts.[2][3]
He was also selected for the Financial Times x TNW T500 list of digital talent in the Netherlands for multiple consecutive years.[3]
Business ventures
Cordital
In 2022, van Rooij co-founded Cordital, a B2B marketing agency focused on long-term growth strategy, positioning, and demand generation for knowledge-intensive SMEs. The company emphasizes early-stage buyer visibility and data-driven marketing approaches.[4]
Cordital has been described as having generated significant marketing-attributed revenue across client organizations and built a distributed network of specialists across multiple countries, according to company statements and interviews.[4]
Portivio
In 2025, he co-founded Portivio, a wealthtech platform for Dutch wealth managers. The platform provides tools for onboarding, reporting, CRM, compliance, and analytics in a centralized system.
As Head of Growth, he is responsible for commercial development, client engagement, and market positioning. During the rollout of the EU Digital Operational Resilience Act (DORA), Portivio developed solutions supporting compliance workflows for financial institutions.[2]
Van Rooij has also contributed to public discussions on marketing, branding, and digital transformation through industry platforms and publications.
Publications and media
Rik van Rooij has written articles on marketing strategy, artificial intelligence in marketing, attribution, and digital branding. His work has been published in Marketingfacts, Frankwatching, and Emerce.[3][2]
Topics include:
- AI in marketing applications
- Branding and thought leadership
- Marketing attribution systems
- Low-budget marketing strategies
Online presence
- Official website: https://rikvanrooij.nl/
- LinkedIn: https://www.linkedin.com/in/rikvanrooij
- X (Twitter): https://twitter.com/rikvrooij
- Instagram: https://www.instagram.com/rik.v.rooij/
- Medium: https://medium.com/@rikvanrooij
- Crunchbase: https://www.crunchbase.com/person/rik-van-rooij
References
- ↑ Crunchbase profile: Rik van Rooij https://www.crunchbase.com/person/rik-van-rooij
- ↑ 2.0 2.1 2.2 Emerce articles https://www.emerce.nl/auteurs/rik-van-rooij
- ↑ 3.0 3.1 3.2 Marketingfacts profile https://www.marketingfacts.nl/profiel/rikvanrooij/
