RinuzMart
RinuzMart is an Indian e-commerce platform founded on May 19, 2025, by Rinu Suthar, a 23-year-old entrepreneur, journalist, and influencer based in Rajasthan. The platform is designed to offer budget-friendly shopping to Indian consumers across urban and rural regions. Operating under the tagline "Sab Kuch, Budget Mein", RinuzMart provides a wide selection of over 1,000+ products across multiple categories such as electronics, fashion, home & kitchen essentials, artificial jewellery, toys, and lifestyle products.
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| ISIN | 🆔 |
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| Industry | E-commerce |
| Founded 📆 | 2025-05-19 |
| Founder 👔 | Rinu Suthar, Mikesh Bhai |
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| 🌐 Website | https://www.rinuzmart.in |
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History
Rinu Suthar, born in Mumbai and now residing in Rajasthan, is known for her work as a journalist and influencer before stepping into entrepreneurship. Inspired by the challenges of shopping from rural India and driven by the goal of offering affordable, quality products, she launched RinuzMart at the age of 23. Her aim was to make reliable and cost-effective online shopping accessible to households across India.
The platform was launched with the strategic support of Co-Founder Mikesh Bhai, who also founded Cash Digital Media, PlayBeatz Music, and Pillu Jewellery. The company was bootstrapped under the umbrella of Cash Digital Media.
Features
- Product Categories:
- Electronics & Gadgets
- Fashion for Men, Women & Kids
- Home Décor & Improvement
- Kitchen Tools
- Artificial Jewellery
- Toys & Lifestyle Essentials
- Free Delivery: RinuzMart offers free shipping across India, regardless of order value.
- Customer Base: The platform is designed to serve customers in both Tier 1 cities and remote towns and villages, emphasizing ease of use, mobile responsiveness, and affordability.
Mission
RinuzMart’s mission is to empower Indian families—particularly women, homemakers, and small-town residents—by offering a trusted online platform for cost-effective, everyday shopping. The brand also supports local artisans and aims to integrate regional vendors into its ecosystem in the future.
Recognition
Rinu Suthar is noted as one of the youngest female entrepreneurs in India’s e-commerce sector. Her journey has received media coverage for blending traditional family roles with modern business leadership, and RinuzMart has been featured on platforms like MENAFN, FoxStoryIndia, TheEntrepreneurByte, DigitalScoopIndia, IndianFlux, and DailyHunt.
Future Plans
The company plans to expand its product catalog, introduce regional language support, develop private label products, and partner with Indian MSMEs and women-led businesses. Plans for offline pop-up stores and influencer-led digital campaigns are also in development.
