Rosco Vision
| File:Rosco Vision Logo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Automotive safety |
| Founded 📆 | 1907 |
| Founder 👔 | Morris Rosenberg |
| Headquarters 🏙️ | Jamaica, New York, United States |
Area served 🗺️ | |
| Products 📟 | Mirrors, cameras, ADAS, fleet-management software |
| Members | |
Number of employees | ~340 (2024) |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Rosco Vision is an American manufacturer of vehicle vision and safety equipment based in Jamaica, New York. Founded in 1907, the company produces mirrors, cameras, and driver-assistance devices for commercial and public-service vehicles, including buses, trucks, and emergency fleets.[1] Its products are used by several original-equipment manufacturers (OEMs) in North America and are designed to improve visibility and fleet-safety performance.[2][3]
History
Rosco Vision began in 1907 in Manhattan, New York, as a manufacturer of safety components for early automobiles and aircraft. The company moved to Jamaica, Queens, in 1974.
In 1991, Rosco supplied mirror systems for U.S. military Humvee vehicles and later developed a remote-controlled mirror for school buses. The company expanded into video-recording equipment in 2008 with the Dual-Vision® dash camera and received ISO 9001:2000 certification the following year.[4]
In 2012, Rosco acquired MirrorLite Company to broaden its mirror offerings.[5] In 2013, it partnered with Mobileye to provide collision-avoidance and pedestrian-detection systems for fleet operators.[6]
Rosco introduced its cloud-connected RoscoLive platform in 2016,[7] followed by the AI-enabled DV6 dash camera in 2021.[3] That same year, a rebranding project with the agency DPDK received four MarCom Awards.[8]
In 2023, Rosco joined Together for Safer Roads, a non-governmental organization focused on road-safety collaboration among private and public entities.[9] The company later partnered with NEORide, a council of transit agencies, to integrate its vision-based technologies into public-transport fleets.[10]
In October 2025, private-equity firm Graycliff Partners acquired a majority interest in Rosco Vision to support product development and growth initiatives. Legal advisory for the transaction was provided by Akerman LLP.[11][12]
Products and applications
Rosco Vision designs equipment intended to improve driver visibility and situational awareness, including:
- Interior and exterior mirrors
- Electronic mirror (e-Mirror) and camera systems
- Collision-avoidance and driver-monitoring technology
- Dual-Vision® and DV6 dash cameras with cloud video storage
- 360-degree surround-view and blind-spot-monitoring systems
- Fleet-management and video-telemetry software
The DV6 integrates with telematics platforms such as Geotab to analyze driver behavior and traffic events.[13] Rosco’s Mobileye Shield+ system provides pedestrian and cyclist detection for large urban vehicles and has been used in pilot programs with the Metropolitan Transportation Authority (MTA) in New York City.[14][15]
Rosco supplies components to bus and truck manufacturers including Blue Bird, Navistar, and Freightliner, and to fleets operated by UPS, FedEx, and the U.S. Postal Service.[2]
Operations
Rosco Vision operates from its headquarters and manufacturing facilities in Jamaica, New York. As of 2024, it employs roughly 340 people across North America.[16]
References
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- ↑ 1.0 1.1 "Rosco Inc". Mass Transit Magazine. Retrieved April 21, 2025.
- ↑ 2.0 2.1 2.2 "Rosco Vision Systems". Firehouse Magazine. Retrieved April 21, 2025.
- ↑ 3.0 3.1 3.2 Lockridge, Deborah (March 12, 2021). "Rosco debuts new DV6 camera and AI-powered cloud system". FleetOwner. Retrieved April 21, 2025.
- ↑ 4.0 4.1 "Rosco Receives ISO 9001:2000 Certification". Aftermarket News. October 2009. Retrieved April 21, 2025.
- ↑ 5.0 5.1 "Rosco Acquires MirrorLite to Expand Commercial Mirror Market Share". Heavy Duty Trucking. July 12, 2012. Retrieved April 21, 2025.
- ↑ 6.0 6.1 "Mobileye Collaborates with Rosco for ADAS Deployment". Business Wire. April 15, 2013. Retrieved April 21, 2025.
- ↑ 7.0 7.1 "Rosco Launches Connected Video-Based Safety Solution". School Bus Fleet. August 3, 2016. Retrieved April 21, 2025.
- ↑ 8.0 8.1 "DPDK wins 4 2021 MarCom awards for work with Rosco Vision". DPDK. November 23, 2021. Retrieved April 21, 2025.
- ↑ 9.0 9.1 "Largest Manufacturer of Bus Mirrors in North America, Rosco Vision Joins Together for Safer Roads to Advance Fleet Safety". Together for Safer Roads. March 11, 2024. Retrieved April 21, 2025.
- ↑ 10.0 10.1 "Rosco Collision Avoidance, Inc. and NEORide Announce Strategic Partnership to Drive Innovation in Transportation Safety". PRWeb. October 10, 2023. Retrieved April 21, 2025.
- ↑ Cite error: Invalid
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<ref>tag; no text was provided for refs namedAkerman2025 - ↑ 13.0 13.1 "The Bigger Picture: the Rosco DV6 Dash Camera". Northern BI. December 15, 2023. Retrieved April 21, 2025.
- ↑ 14.0 14.1 Green, Emma (December 1, 2021). "Advancements in Collision Avoidance at Rosco Vision". BusRide. Retrieved April 21, 2025.
- ↑ Cite error: Invalid
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