Rowan
Rowan (formerly known as Pair Piercing) is an American ear piercing company with piercings performed exclusively by licensed nurses.[1] [2] The company offers ear piercing services to all ages using both hand-pressurized devices and needle piercing methods[3] The company created and pierces according to the Rowan Clinical Piercing Standard.[4]
At-home piercings
Rowan was established in 2018 as a concierge ear piercing service in the New York Metropolitan area. In addition to its personalized piercing services, Rowan also introduced a subscription box offering, delivering a pair of hypoallergenic earrings to customers each month.[5][6]
Partnership with Target
In 2020, Rowan opened pop-up piercing studios in over 250 Target locations nationwide, using licensed nurses to perform ear piercings.[7][8] Rowan was simultaneously performing at-home piercings in the New York Metropolitan area. In 2022, the company ended its partnership with Target to focus on expanding its own national retail footprint.[9]
Locations
Rowan opened its first brick-and-mortar studio in 2020 on Manhattan’s Upper East Side.[9] As of August 2025, Rowan operates studios in over 32 U.S. states. Each studio offers both online booking and walk-in appointments. The company is on track to reach 100 open studios by the end of 2025.[2]
References
- ↑ Jensen, Jennifer Liu,Tasia (2025-09-20). "48-year-old quit her high-paying Wall Street job to start a business from her attic—now it brings in $70 million a year". CNBC. Retrieved 2025-10-24.
- ↑ 2.0 2.1 Segran, Elizabeth (October 13, 2025). "As Claire's moves out of malls, an upstart piercing competitor takes its place". Fast Company.
- ↑ "Professional Ear Piercing Services by Licenses Nurses | Rowan". Rowan, Inc. Retrieved 2025-10-24.
- ↑ "What is the Rowan Clinical Piercing Standard®?". Rowan, Inc. Retrieved 2025-10-24.
- ↑ Brody, Liz (2024-11-12). "How Rowan Grew to $100 Million in Revenue | Entrepreneur". Entrepreneur. Archived from the original on 2025-09-06. Retrieved 2025-10-24. Unknown parameter
|url-status=ignored (help) - ↑ Segran, Elizabeth (July 23, 2019). "Peak startup culture is here—and it draws blood". Fast Company.
- ↑ Target Corp (March 1, 2022). "Q4 2021 Target Corp Earnings Call & Financial Community Meeting" (PDF). REFINITIV STREETEVENTS. p. 6. Retrieved October 24, 2025.
- ↑ Saraiva, Augusta (October 27, 2021). "Ear-Piercing Firm Rowan Valued at $100 Million in Funding Round". Bloomberg. Archived from the original on 2023-06-10.
- ↑ 9.0 9.1 Waldow, Julia (2025-03-12). "Ear piercing studio Rowan is on track to hit 100 stores in 2025". Modern Retail. Retrieved 2025-10-24.
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