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Rudolf Tjandra

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Rudolf Tjandra[edit]

Rudolf Tjandra is a renowned Indonesian scholar practitioner. With decades of senior managerial accomplishments, his widely acclaimed success in turning around companies' fortunes has been adopted as case studies by numerous Indonesian tertiary institutions. Before concurrently serving as Vice President, Consumer Goods, Rodamas Group & President Director of PT Sasa Inti (www.sasa.co.id), Rudolf served as the Executive Director and the Chief Marketing and Strategy Officer at PT. Softex Indonesia.[1]. where he played a decisive role in turning the company into one of the most successful consumer goods company in Indonesia. During his tenure, PT.Softex Indonesia won various awards such as Superbrand[2], Best Marketing Team, Best Brands, top 10 FMCG company Indonesia. His latest book, Going East, A Hands-On Expert explains How to Effectively Build Your Business In East Asia, (publisher: Afterhours Book, 2016) ranked proudly as a bestseller in Amazon.co.uk, Kinokuniya Indonesia, Periplus, Books and Beyond, and Blackwell UK (https://blackwells.co.uk/bookshop/product/Going-East-by-Rudolf-Tjandra-author/9786026990129).[3] and okezone.com[4] [5] http://www.stanfords.co.uk/Going-East_9786026990129

Education[edit]

Rudolf Tjandra received his secondary and tertiary education in various institutions in the UK where he obtained such:

  1. Certificate in Social Science from the University of Warwick, UK
  2. Hons BA in Government from the University of Essex, UK
  3. MBA (with distinction) from Cardiff Business School, Cardiff University, UK
  4. Doctor of Business Administration (DBA) from the University of Liverpool Management School, UK
  5. Certificate in Psychology, Cambridge University, UK

He has also participated in various types of executive training at Ross Business School, University of Michigan, Cambridge University, MIT and INSEAD.

Professional Qualifications:

  1. UK Chartered Institute of Marketing, Fellow (FCIM).
  2. UK Chartered Institute of Leadership and Management, Fellow (FiLM).
  3. UK Chartered Institute of Management, Fellow(FICM).
  4. UK chartered Institute of Marketing, Chartered Marketer.


Career[edit]

Rudolf has more than 20 years of experience in various management positions both domestically and abroad with various companies such as:

  1. Aqua Golden Mississipi, Tbk (now Danone Aqua).
  2. Belfoods Indonesia.
  3. Roche Pharmaceutical.
  4. Camping Gaz / Royal Dutch Shell.
  5. Bentoel Prima (now British American Tobacco Bentoel)
  6. PT. HM Sampoerna, Tbk (now Phillip Morriss Sampoerna)
  7. PT. Softex Indonesia Since February 2004 - 2018, where Rudolf Tjandra served as the Director and as a Chief Marketing Officer at PT Softex Indonesia (the second largest and fastest growing company in the field of personal hygiene in Southeast Asia). According to Bobby Reza[6] it was Rudolf Tjandra who played an instrumental role in reviving the fortune of Softex Indonesia by carrying out various breakthroughs[7] and product rejuvenation[8]. PT Softex Indonesia also received various awards under him leadership such as:

    7.1. Marketing Award (Marketing Magazine, 2008)

    7.2. No. 1 Most Recommended Brand (SWA, Onbee, and Indonesian Word-Of-Mouth Institution)

    7.3. Top Brand for Kids (Marketing Magazine, 2009)

    7.4. Best of the Best Packing Award (Brand Identity Summit Indonesia, 2005 & 2009)

    7.5. Top Brand Award (2011)

    7.6. Innovation Award (Magazine Marketing, 2013)

    7.7. Retailer Satisfication (Mix Magazine, 2013)

    There are many more awards in which were received by PT Softex Indonesia under the leadership of Dr. Rudolf Tjandra (http://arsip.gatra.com/2008-06-02/majalah/artikel.php?pil=23&id=115563)

Since November 2018, Rudolf serves as the President Director and Chief Executive Officer of PT Sasa Inti. Under the leadership of Dr. Rudolf Tjandra, PT. Sasa Inti is optimistic that it will fasten its growth to strengthen its position as a leading consumer goods company in Indonesia. https://manado.tribunnews.com/2019/10/07/pasar-micin-semakin-gurih [9]. https://www.suara.com/news/2019/09/18/090901/viral-emak-emak-berantem-rebutan-rendang-warganet-ungkap-fakta.

Dr. Rudolf Tjandra is a characters who is often spotlighted by the media in Indonesia. He has written numerous articles on Sales, Marketing, Strategy, and Manegement in various newspapers and magazines, including: Sinar Harapan, Gatra, Marketing, Mix, China Town and Indonesia Shang Bao. At the Koran Sindo Media, he wrote an article about "Strategies for Facing Economic Weakening" on January 22, 2014. Dr. Rudolf Tjandra, with his extensive experience, has also contributed in advancing the world of Marketing in Indonesia with his articles through popular business and management media platforms as Swaonline[10], Linkedin.com[11], and Sindonews.com[12].


Get this Going East Book immediately at:

  • INDONESIA: Periplus, Kinokuniya, Gramedia Premium, TGA, Books & Beyond.
  • SINGAPORE: Times, Kinokuniya, Select
  • MALAYSIA: MPH, Kinokuniya, Times
  • HONG KONG: Eslite, Kelly & Walsh, Bookazine, Page One
  • UK / EUROPE: Star Books Distribution
  • ONLINE: Amazon[13], Amazon (Japan)[14], WHSmith[15], Booktopia[16], Afterhours[17], Periplus and other leading online book stores

References[edit]

  1. "Rudolf Tjandra". www.bloomberg.com. pp. diakses dari situs profil pengusaha Bloomberg pada tanggal 13 November 2014. Retrieved 2019-01-01.
  2. "Superbrands Award provides access to expanded market | The Jakarta Po…". archive.li. 2014-11-13. Retrieved 2019-01-01.
  3. Usman, Syakur; Sholeh, Muhammad. "Menelisik potensi dan karakter pasar ASEAN dan Indonesia di Asia". merdeka.com. Retrieved 2019-01-08.
  4. Okezone. "Dr. Rudolf Tjandra Bocorkan Strategi Pemasaran Terbaik untuk Asia : Okezone News". https://news.okezone.com/ (in Bahasa Indonesia). Retrieved 2019-01-08. External link in |website= (help)
  5. "EDHY ARUMAN - MARKETING UNTUK SEMUA". edhy-aruman.blogspot.com (in Bahasa Indonesia). Retrieved 2019-01-08.
  6. "Its Me !". My Life My Notes (in Bahasa Indonesia). 2008-11-21. Retrieved 2019-01-08.
  7. "Softex Menggeliat". Retrieved 2019-01-08.
  8. "Meremajakan Produk Menuai Sukses".
  9. Mediatama, Grahanusa (2018-12-19). "Penyedap rasa Sasa optimistis penjualan Rp 4,5 triliun tahun depan". kontan.co.id (in Bahasa Indonesia). Retrieved 2019-01-08.
  10. "Batas Kepemimpinan". SWA.co.id. 2015-01-23. Retrieved 2019-01-08.
  11. "Dr. Rudolf Tjandra | LinkedIn". www.linkedin.com. Retrieved 2019-01-08.
  12. "SINDOnews | Kumpulan Berita Rudolf Tjandra Terbaru". ekbis.sindonews.com. Retrieved 2019-01-08.
  13. www.amazon.com https://www.amazon.com/Going-East-Rudolf-Tjandra/dp/6026990127?tag=everybodywikien-20. Retrieved 2019-01-08. Missing or empty |title= (help)
  14. Tjandra, Rudolf (2016-09-01). Going East. Afterhours Books. ISBN 9786026990129. Search this book on
  15. WHSmith. "Going East". WHSmith. Retrieved 2019-01-08.
  16. Going East. Search this book on
  17. "GOING EAST: A hands-on expert explains how to effectively build your business in East Asia". Afterhours Bookshop. Retrieved 2019-01-08.


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