Rupa Euro
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Intro
Rupa Euro, alternatively known as Euro Fashion Inners, is an Indian hosiery brand based in Kolkata, India. Formed under the flagship knitwear brand of Rupa Company, Euro primarily deals in undergarments & related products for men & kids.
Product
The product range of Euro features a variety of innerwears i.e. vests, gym vests, briefs, trunks for men. The brand also consists of a capsule kid’s collection that includes regular inners for boys & bloomers & slip tops for girls.
Brand History
Euro Fashion was introduced in 2001 by renowned hosiery brand Rupa & Co Ltd. who was already ruling the Indian underwear industry that time with their massy appeal. Manufactured & marketed by Rupa with a trendier look & feel than their existing line of products, Euro came into market with new range of inners for men to target a more premium segment.
In 2013, the brand revamped its product range & brand voice. The design also went through a vast change, incorporating more international style & finer fabric sourced globally to keep in with the changing taste of customers.
Brand wise, the company have continued to changed its identity. The First logo launched in 2001 was revised in 2013 as a part of the revised brand positioning.
The logo further went through revision in 2020. Right now, the logo consists of a mixed branding of the brand & parent company as Rupa Euro.
Brand Campaigns
In 2017, Euro roped in Bollywood star Siddharth Malhotra as their first brand ambassador. The ad campaign ‘Start Something Sexy’ featuring Siddharth marked the brand’s first TVC in the same year. The association went on till….. In 2023, Kartik Aaryan replaced Siddharth as the face of the brand with their new campaign ‘Chumbak hai Bhai’.
Presence
The primary market of Euro is in India through around retail market & the flagship stores, apart from a thriving ecommerce business. They have recently forayed in markets of Europe, including the U.K, France and Italy, and also in international markets in the Middle East and America, including the U.S.A and Canada.
References[edit]
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