SNAFU Records
| SNAFU Records | |
|---|---|
| Founded | 2018 |
| Founder | Ankit Desai |
| Distributor(s) | AWAL |
| Country of origin | Sweden |
| Location | Stockholm, Los Angeles |
| Official website | snafurecords.com |
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SNAFU Records is an independent record label and music tech company founded by CEO Ankit Desai in 2018.[1] It currently has offices in Stockholm and Los Angeles.[2]
The company claims to be “the world’s first AI-enabled record label," and uses its proprietary algorithms to identify “undervalued” independent artists from data collected from music streaming and social media platforms.[3] SNAFU's staff consists of “technologists, A&Rs, producers, and creatives,"[3] including songwriter-producer Carl Falk as Creative Director.[4]
In February 2020, SNAFU raised $2.9 million in seed funding from TrueSight Ventures, Day One Ventures, Agnetha Fältskog of ABBA, Spotify executive John Bonten, and headstart.io founder Nicholas Shekerdemian among others.[5] Other shareholders and advisors include Per Sundin (former CEO of UMG Nordics) and songwriter-producer Savan Kotecha.[6]
Artists[edit]
- Hit-Boy
- Kosine
- MishCatt
- Fly By Midnight
- 12AM
- KINGS
- R I L E Y
- joan
- NEVADA
- Maro
- Armaan Malik
- SVRITE
- Scruffpuppie
- Katelyn Tarver
- Sylvain Armand
- Michael Feel & Aleco
- Confetti
- Brooke Williams
- Liza Owen
- Haneri
- Anna Mae
References[edit]
- ↑ "'AI-enabled' indie label SNAFU Records launches with $2.9m venture capital backing". Music Business Worldwide. 2020-02-07. Retrieved 2020-12-16.
- ↑ "Snafu Records, which recently launched with $2.9m backing, hires Adrian Karvinen as Director Of North America". Music Business Worldwide. 2020-02-18. Retrieved 2020-12-16.
- ↑ 3.0 3.1 "Indie label Snafu is set to use AI to find its next biggest stars". MusicTech. 2020-02-12. Retrieved 2020-12-16.
- ↑ Millman, Ethan; Millman, Ethan (2020-02-13). "This New Record Label Is Using an Algorithm to Find Its Artists". Rolling Stone. Retrieved 2020-12-16.
- ↑ "Snafu Records is a music label using algorithms to find its next big artist". TechCrunch. Retrieved 2020-12-16.
- ↑ "'AI-enabled' indie label Snafu Records adds ex-UMG Nordics CEO Per Sundin and songwriter/producer Savan Kotecha to list of sharholders". Music Business Worldwide. 2020-12-04. Retrieved 2020-12-16.
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