SOJIN OH

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Sojin Oh (Korean: 오소진), also known professionally as Sojinails, is a Korean-born nail artist based in Los Angeles and the founder of Sojinails. She is known for 3D, sculptural nail designs built from foraged natural materials like fish bones, shark teeth, sea glass, shells; as well as glass and resin, and has created work for artists and celebrities including Björk, FKA Twigs, Billie Eilish, Rosalía, Rihanna, Eartheater, Hunter Schafer, CL, Lisa, Kim Kardashian, Kylie Jenner, Cardi B, Tinashe, Cortis, etc.

Early life

Oh grew up in Seoul, South Korea, where her father's family was involved in Seoye, a traditional form of Korean calligraphy, and she trained with its brushes from a young age alongside fashion, dance, music, and photography. At 15, she left Korea for North America on her own.

After settling in the US, Oh spent several years working in creative direction, fashion marketing and public relations before moving into creative production and later a creative director role at Kanye West's Yeezy, work she has said helped her begin to think of herself as an artist rather than a marketer. She enrolled at a nearby beauty school on a whim, partly as a break from the fashion industry, and began experimenting there with sculptural gel techniques; friends who saw the results started asking her to do their nails, and word of mouth grew from there.

Career

Oh's early recognition came from what she calls her "water drop" nails — translucent, liquid-look sculptures — which drew clients including Kim Kardashian, Rina Sawayama, and Lil Miquela. Her work later expanded into more elaborate sculptural pieces: seascape nails built from fish bones, baby shark teeth, oyster shell, and sea glass; nails constructed from the salvaged parts of a broken phone; and miniature terrariums made entirely of enamel. She has described going into the process without a fixed plan, foraging objects that catch her attention and then preserving them in sculpting gel back at her home studio.

She has created nail designs for Arca, Björk, Rosalía, Billie Eilish, Rihanna, Hunter Schafer, Lil Nas X, Grimes, and Lisa, among others, and has worked on music videos including Chloe x Halle's "Forgive Me Now" and Bad Bunny's "LA NOCHE DE ANOCHE." designing for Björk, Oh has said the singer's team gave her latitude to explore biomorphic shapes drawn from Björk's own body of work, and that the two share a comfort with emotional, expressive artistry. Her design for Billie Eilish and Rosalía's "Lo Vas a Olvidar" was covered separately by Dazed.

In 2024, Oh collaborated with designer Marc Jacobs on a jewelry line built around the theme of water, drawing on the distance she feels from her family in Korea; she has described the collection as connecting tears and the sea to that separation. Around the same time, she began a side project introducing Korean drinking-culture customs ; pairing drinks with food and conversation, to American audiences through cocktail recipes shared under the name SOOP.

Design style

Nature is the throughline in Oh's work. She has said she draws on ordinary walks ( watching flowers, studying color and pattern, listening to birdsong) as much as on formal reference material, and treats color choice in her designs as tied to specific emotional register: red for intensity, white for restraint. When working with clients, she asks them to bring in inspiration rather than reference photos of existing nail art, since she tries to avoid repeating designs other artists have already made; past reference points have included vintage cars, architecture, and marine life. Her work has been included in broader coverage of the shift toward three-dimensional and sculptural nail art in publications including Vogue and Vogue Korea.

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