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Said Baaghil

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Said Aghil Baaghil
Said Baaghil.jpg Said_Baaghil.jpg
Born (1967-11-02) November 2, 1967 (age 52)
🏡 ResidenceLisbon, Portugal
🏳️ NationalityYemeni
Other names
🏫 EducationB.Sc. Business Administration
Concentration: Marketing
University of Maine at Machias
💼 Occupation
Branding & Marketing Strategy Adviser
Founder & CEO of Ask Baaghil, Business Debates and Take Answers

💵 Salary :
🌐 Websiteaskbaaghil.com takeanswers.com businessdebates.com

Said Aghil Abdallah Baaghil (Arabic: سعيد عقيل عبدالله باعقيل; born November 2, 1967) is a branding and marketing consultant as well as an author on brand and marketing strategies, based in the Middle East.[1] He has also been a contributor to some online as well as offline magazines that focus on region’s Marketing, Branding & Advertising.

He is also known as "The Marketing Guru"[2] and was interviewed by Siegel+Gale about the current status and future of Branding in the Middle East, in 2014.[3]

Early life[edit]

Born to a Hadhrami-Saudi family in Addis Ababa, Ethiopia; he completed his higher studies at University of Maine at Machias by earning a B.Sc. in Business Administration (Concentration: Marketing) in 1990.[1]

According to Baaghil, he became more passionate about Branding & Marketing after reading Al Reis’ books.[4]


After graduation, he started his professional career in 1990 with the now defunct Edison Brothers Stores, where he worked for its retail management operations.[3]

Branding and business development[edit]

In 2004, he was hired as a Brand/Business Developer by one of Saudi Arabia’s reputable business family for their Food & Beverage businesses. Through his newly established set up in Saudi Arabia known as Logic Holdings, he ended up developing 2 Retail brands and 6 Virtual Restaurants (a 1st of their kind in Saudi Arabia) within three years, most notable of them being Yalla Utlob, Wonder Burger and Pearl Café (a Logic Holding business).[5][6]

Advisory and consulting[edit]

In 2011, he was hired as a Marketing Strategy Consultant for femi9 and helped them develop as well as execute WAM (Women Appreciation Month) to showcase the role of women within Saudi society and recognize their impact so that femi9 brand becomes a source of inspiration for their target audience.[7]

Forums and media[edit]

He has been invited to speak at Gulf Marketing Review's 'Annual Gulf Marketing Forum',[8] has been a featured speaker at TEDx Jeddah,[9] has moderated a panel session 'Be Your own Boss' which was part of 'A Step Ahead Career Fair and Forum'[10] organized by Glowork Saudi Arabia (a Recruitment platform for Women in Saudi Arabia)[11] and has been a contributor to UK's Campaign magazine.[12]

In November 2017, Baaghil was among world's 100 Branding, Marketing and Media professionals invited to speak at Brandweek Istanbul in which he talked about the need for today's businesses in creating their own space by creating their own set of unique values in today's highly competitive market which requires re-positioning their Brands as well as their Marketing Mix.[13]


Book Author(s) Publisher Date ISBN
Eccentric Marketing Said Baaghil iUniverse Jan 9, 2008 978-0-59546-593-4 Search this book on Amazon.com Logo.png.
The Power of Belonging Said Baaghil iUniverse Sep 14, 2010 978-1-45024-576-0 Search this book on Amazon.com Logo.png.
Brand Revolution Said Baaghil iUniverse Mar 8, 2012 978-1-46973-252-7 Search this book on Amazon.com Logo.png.
Glamour Globals Said Baaghil, Yasmine Khashogji, Rola Ashour, Marriam Mossalli iUniverse Mar 16, 2012 978-1-47597-166-8 Search this book on Amazon.com Logo.png.
Brands in Glass Houses Debbie Williams, Dechay Watts and Said Baaghil Content Marketing Institute Sep 15, 2013 978-0-98595-762-9 Search this book on Amazon.com Logo.png.
Create Your Space Said Baaghil iUniverse Oct 21, 2016 978-1-53200-933-4 Search this book on Amazon.com Logo.png.


This article "Said Baaghil" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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