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Sally Fielding

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Sally Fielding is an English entrepreneur and businesswoman and founder of Sally's Cottages.[1]. She was born in Eskdale in the Lake District and currently lives in Kirkby Lonsdale with her husband and three children. She was working as a freelance web designer[2] when a chance opportunity in 2003[3] kickstarted a business letting holiday cottages across the Lake District and Cumbria.

Fielding is the daughter of author Ian Hall and sister to novelist Catherine Hall.

Early life

Fielding was born in Eskdale and grew up on Fisherground, a farm and campsite run by her parents and two friends[4]. She attended Wyndham School in Egremont, then studied at Durham University from 1993 to 1996, graduating in Anthropology. She immediately went on to study a Masters in Tourism at the Manchester Metropolitan University.[2]

Career

Early Career

After graduation, Fielding worked for a brief period at Muncaster Castle in Cumbria before moving to Chester in 1999 to work with a web design company. When she returned to the Lake District, she set up on her own as a web designer.[2]

Sally's Cottages

A chance conversation in 2003 led to Fielding letting a cottage off a neighbour who was struggling to find a tenant and then sub-letting to tourists to the area. Word spread in the small village and, by the end of the year, Fielding was looking after three cottages[5]. Her husband, Robert, also joined the business after the first year.

In 2006, Sally hired her first member of staff for the business.

In 2010, the business' first office was opened in Keswick in the North Lakes.

Fielding gave a TedX talk in Whitehaven in September 2016 about creating a buzz around a business, drawing on her personal experience of building a multi-million pound business.

In 2019, the company celebrated reaching 500 holiday cottages[6] and opened a second office in Windermere[7].

Sally's Cottages and Fielding herself have won multiple awards. She is also well-known for a number of iconic photographs to promote the business, including 'working' at a desk on top of Blencathra[8], a mountain in the Lake District, and floating a bed on Derwentwater[9]

Awards

  • Business Woman of the Year, Winner, 2012, Cumbrian Chamber of Commerce[10]
  • Outstanding Entrepreneur, Highly Commended, 2016, Northern Power Women Awards[10]
  • Social Media Personality of the Year, Winner, 2016, Social Travel Britain Awards[11]
  • Entrepreneurial Spirit, Winner, 2018, Natwest Great British Entrepreneur Awards North[12]

References

  1. "About Us". Sally's Cottages. Retrieved 2021-02-22.
  2. 2.0 2.1 2.2 "DIRECTOR'S CUT: Meet Sally Fielding, founder of holiday letting business Sally's Cottages". In Cumbria. Retrieved 2021-02-22.
  3. Broomfield, Emma. "How I Made It: Sally Fielding, founder of Sally's Cottages". ISSN 0140-0460. Retrieved 2021-02-22.
  4. Hall, Ian (2014). Fisherground: Living the Dream. Ian Hall. ISBN 9780992815615. Search this book on
  5. Andrews, James (2019-05-15). "Woman who started a business with £1,000 from her bedroom now makes £8m a year". mirror. Retrieved 2021-02-22.
  6. "Sally's Cottages celebrates signing up 500th property". News and Star. Retrieved 2021-02-22.
  7. "Sally's Cottages reflects on successful year". The Mail. Retrieved 2021-02-22.
  8. "Sally sees benefit in Blencathra buzz". The Westmorland Gazette. Retrieved 2021-02-22.
  9. "Vistaprint". www.vistaprint.co.uk. Retrieved 2021-02-22.
  10. 10.0 10.1 "Our Awards". Sally's Cottages. Retrieved 2021-02-22.
  11. "Double delight as Sally wins social media accolades". Times and Star. Retrieved 2021-02-22.
  12. "The North winners crowned at Great British & Northern Irish Entrepreneur Awards". The Great British Entrepreneur Awards & Community. 2018-11-16. Retrieved 2021-02-22.


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