Salt & Stone

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Salt & Stone is an American personal care and fragrance brand headquartered in Los Angeles, California. Founded in 2017 by Nima Jalali, a former professional snowboarder, the company produces deodorants, body washes, body creams, and fragrance products.

History

Jalali founded Salt & Stone in 2017 after a knee injury led him to reassess the personal care products he used, motivating him to develop formulations combining natural ingredients with fragrance and design.

In February 2024, Salt & Stone launched at Sephora in the United States and Canada, expanding a retail partnership that had begun internationally in 2023.

In August 2024, the company received a minority investment from Humble Growth, a New York-based investment firm; it was Humble Growth's first investment in the beauty category. Humble Growth later said the deal had involved competing offers from multiple investors.

By late 2025, the company projected annual revenue of approximately $140 million, driven by strong performance in its deodorant line, which became a top seller on both Amazon and Sephora's platforms. The brand's growth has been attributed to a pricing strategy positioned between mass-market and luxury segments, combined with an emphasis on fragrance quality.

In September 2025, the company engaged Raymond James to explore a potential sale. In March 2026, private equity firm Advent International signed a definitive agreement to acquire a majority stake in the company, with Humble Growth exiting its position as part of the transaction. At the time of the announcement, Salt & Stone reported more than $165 million in revenue for 2025 with double-digit growth across its sales channels, including direct-to-consumer, Amazon, and Sephora. Jalali retained a minority equity stake and continued as chief executive officer following the transaction, alongside president Meagan Rosson and chief marketing officer Abby Tellam. Chris Elshaw, a beauty-industry executive who previously served as chief operating officer of Revlon, became chairperson of the company.

Products and market position

Salt & Stone's products are sold through direct-to-consumer channels as well as retail partners including Sephora and Amazon. The brand's deodorant has ranked as a top-selling product in both the Sephora and Amazon marketplaces.

Leadership

Nima Jalali, the company's founder, is a former professional snowboarder who transitioned to entrepreneurship in the personal care industry.

References

{{reflist|refs= <ref name="beautyindependent2024">{{cite web |title=Salt & Stone Wants To Be Sephora's Deodorant Leader

Category:American brands Category:Personal care companies of the United States Category:Companies based in Los Angeles Category:Cosmetics companies of the United States Category:2017 establishments in California

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