Sam Francis
Sam Francis (born 1994) is a British television journalist and presenter, best known for anchoring national news bulletins on GB News. A former communications director and creative consultant, he is also known for his viral social media presence and work in media strategy.
Early Life and Education
Francis was born in Bedfordshire in 1994 and grew up in various parts of England, including Sussex, Devon, and Buckinghamshire. He later moved to London, where he is now based.
He holds a Master's degree (with Distinction) in Television Journalism from Goldsmiths, University of London, and a Diploma in Journalism from Michigan State School of Journalism.
Career
GB News (2022–present)
Francis joined GB News in 2022 and currently presents daily national bulletins as well as weekend news programming. He has covered breaking stories on UK politics, international conflict, and national emergencies.
His bulletins have featured reports on:
- Migrant crossings in the English Channel
- The Israel–Iran conflict[1]
- Police misconduct cases[2]
- Viral human-interest stories, including Britain's most popular baby names
He is also a weekend presenter for the programme Saturday Morning Live,[3] a news and lifestyle show.
Social Media and Viral Reach
In 2024, a TikTok video of Francis reading a story on the UK's most popular baby names reached over 15 million views in 24 hours, making it GB News' most-watched video across all social platforms. His news bulletins regularly feature on TikTok, Twitter/X, Instagram, and YouTube.
He uses the handle @samfrancisuk[4] on social platforms.
Communications Work
Before joining GB News, Francis worked as a communications director and freelance media strategist for non-profits across the UK.
He is also the founder of Fieldlight, a creative agency that provides video production, brand storytelling, and content strategy for organisations, charities, and independent creators.
Personal Life
Francis currently resides in London.
There is a common online rumour that he is married to Freya Saunders, the daughter of comedian Jennifer Saunders. Francis has publicly clarified that this is a case of mistaken identity with another individual of the same name.
In addition to his broadcast career, Francis is known for his interest in health and fitness. He follows a pescatarian diet and is actively engaged in weightlifting and cardio training.
Notable Coverage
Francis has reported on a wide range of national and international stories, including:
- GB News breaking coverage[2] of Labour Party leadership decisions[5]
- The Met Police strip-search case
- Christian persecution in Syria[1]
- The BBC's handling of controversial comments from veteran journalist John Simpson[6]
- Viral reactions to political satire and live walk-offs during live news segments[7]
References
- ↑ 1.0 1.1 "Christian persecution: Syrian Christians targeted by jihadist suicide bomber as 'heinous' church attack leaves 25 dead". www.gbnews.com. Retrieved 2025-07-05.
- ↑ 2.0 2.1 "GB News interrupted for major 'breaking news' in huge blow to Starmer | TV & Radio | Showbiz & TV | Express.co.uk". www.express.co.uk. Retrieved 2025-07-05.
- ↑ "Watch Saturday Morning Live on GB News". www.gbnews.com.
- ↑ "Instagram". www.instagram.com.
- ↑ Morris, Sasha (2025-04-28). "GB News in devastating blow to Starmer as migrant numbers already top 10,000". Nottinghamshire Live. Retrieved 2025-07-05.
- ↑ "BBC presenter John Simpson slammed for calling Assad 'weak rather than wicked' after downfall of Syrian regime". www.gbnews.com. Retrieved 2025-07-05.
- ↑ "Watch hilarious moment GB News star walks off set as he's questioned over new look". www.gbnews.com. Retrieved 2025-07-05.
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