Sam Schnur
Sam Schnur
Sam Schnur is a food blogger, content creator, and founder of the Instagram based food blog dubbed The Naughty Fork. She is most notable for her indulgent posts from her home base in Miami as well as her excursions as a gastro traveler. She has since expanded her operations into a social platform called HoneySpot, an app that is dedicated to food lovers who are interested in finding restaurant recommendations based on recommendations from friends and family.
The Naughty Fork
The Naughty Fork is a food news and recipe website as well as Instagram, Facebook, and Twitter account. Created by Sam Schnur as a way to showcase her passion for food, drink and photography, The Naughty Fork has since developed into a fully licensed media news and marketing company that services all entities in the food industry.[1] Under the leadership of Sam Schnur, The Naughty Fork has gone on to do partnerships with hotels, local Miami based restaurants, to national chains, and Fortune 500 food and beverage companies. The Naughty Fork is famous for its content reflecting the ever American tradition of overindulgence and Sam Schnur’s life of luxury travel around the globe. While the account is based in Miami, posts are seen from almost every major city in the world including Los Angeles, New York, London, Qatar, Bogota, Chicago, Toronto, Hong Kong, Paris, Melbourne, and Dubai. Although she is Miami based, she notes that the destination she gets the most engagement with is New York and Paris outside of the US.[2]
The account, which was created in 2015, was said to have had such a successful start as it was created at a time when Instagram based food blogs were a relatively new concept.[3] Recipes and food advertisements from The Naughty Fork have been featured in various online magazines. One author described The Naughty Fork as having many “I shouldn’t want this, but I want this” recipes when describing a deep-fried Nutella burger.[4]
While the Instagram mainly focuses on Schnur’s visits to restaurants and bars, The Naughty Fork website features recipes that include cheat day meals such as flamin’ hot Cheetos mac n cheese and boozy Dunkaroo dip as well as recommendation lists compiled from each district in Schnur’s home base of Miami and travel lists to use as guides for restaurants, entertainment, nightlife, and outdoor activities.[1]
In the early stages of The Naughty Fork, Schnur relied on do-it-yourself recipe videos often of cheap eats, hangover foods, and local Miami restaurants to gain a following. When Schnur realized that people liked to see her indulgent and unhealthy diet that was a result of her college habits, she knew that The Naughty Fork needed to showcase this on a larger and more decadent manner. As the account developed, Schnur coined many terms including “I’ll start my diet tomorrow” and the hashtag #PHAAT both pointed to the over the top and lavish content of The Naughty Fork.
Early Career
The Naughty Fork was created by Schnur when she was a premed student at Florida State University. While at school, she created her first post, which consisted of rainbow pancakes made in her dorm’s communal kitchen, for what was, at the time, her Instagram account she named “Oops I Ate it Again.” A few days later, she changed the Instagram handle to “McDiet,” and the week following that she landed on “The Naughty Fork.”[4] After two months, her Instagram account, Schnur had amassed over 10,000 followers and 30,000 followers after only four months. By the time she graduated from university, The Naughty Fork had over 600,000 Instagram followers. [3]
Early Life and Education:
Sam Schnur grew up on Palm Island in Miami Beach. She is noted to have lived a luxurious childhood with divorced parents; her father was a renowned cardiologist and author who started Elite Health, a medical and wellness company with multiple offices based around South Florida.[3]
Schnur was known to have a knack for social media at a young age. During her early years in high school (age 15), Sam Schnur followed her friends into creating a Tumblr account. It was said to have been a reflection of her dark feelings as her parents were getting divorced at the time but gained over 30,000 followers in eight months. This is what Sam credits to be her eye-opening experience into how to gain a social media following. She learned that, as long as she posts things she knows people want to see, she can gain a following.[3]
She graduated from the elite Miami Ransom Everglades School in 2012 and went on to become a student at Florida State University where she studied biology and chemistry with a minor in psychology. While at Florida State University, she ran The Naughty Fork with posts of her takeout and dining experiences as well as food she cooked herself. In the summer of 2015, three years into her premed program Schnur revealed to her parents on holiday that she wanted to drop out of university to pursue food blogging as a full-time job.[1] When her parents agreed, she moved back home with her parents on Palm Island. She later went back to pursue a degree at the University of Miami and later graduated with a degree in biology while running her blog full time in May of 2017.[4]
Features and Awards:
Through the creation of The Naughty Fork, not only has Sam Schnur amassed over a million followers but has received multiple accolades as well. In August of 2015, just weeks after Schnur had decided to drop out of university to pursue her blogging full time, The Naughty Fork was featured in a Cosmopolitan article called “15 Instagram Accounts You Need to Follow Immediately.” As a result of this feature, Sam Schnur had over 102,000 followers almost overnight. Since then, The Naughty Fork has been featured multiple times in Cosmopolitan and other online magazines often highlighted for her do it yourself recipes meant for diet cheat days.
At age 25, Sam Schnur was named a member of Forbes 30 under 30 class under the category of food and drink. She was noted for her success in the short time of being a full-time blogger and for the creation of her user-generated food app, HoneySpot.[5]
Food Blogging Community
The Naughty Fork, although one of the most popular Instagram accounts based around food, it is not the only one; there are millions of food-based Instagram accounts. Before the era of food Instagram, the majority of restaurant-goers had to rely on word of mouth and internet reviews from websites such as Yelp. Today, the restaurant industry relies heavily on food Instagrammers such as The Naughty Fork. 30% of 18-35 year olds claimed to avoid a restaurant if its Instagram presence is weak.[6]
The Instagram food community has launched many restaurants, brands, and even certain foods into fame. Over the top milkshakes, cronuts, and the Tiktok trendy feta pasta (all of which have been featured on The Naughty Fork) have all become famous as a result of food blogging. Food blogs have such power that it launched Dominique Ansel Bakery, the creator of the cronut into global fame. Dominique Ansel has become somewhat of a household name and even has a sneaker collaboration with Koio.[7] Additionally, the Tiktok trend of feta pasta became so popular that it created a feta shortage in Finland.
References
- ↑ 1.0 1.1 1.2 "About". The Naughty Fork. 2015-09-01. Retrieved 2021-04-30.
- ↑ "The Naughty Fork on The Most Delicious Meals Around the World". oceandrive.com. Retrieved 2021-04-30.
- ↑ 3.0 3.1 3.2 3.3 Buch, Clarissa (2018-02-20). "Samantha Schnur's Naughty Fork Earns Six Figures on Instagram". Miami New Times. Retrieved 2021-04-30.
- ↑ 4.0 4.1 4.2 Cruz, K. (n.d.). The Secret Life of Food Blogger The Naughty Fork. Spoon University. https://spoonuniversity.com/lifestyle/what-friends-characters-would-order-at-starbucks.
- ↑ Sorvino, C., & Stoller, K. (2020). Forbes 30 Under 30 - Food and Drink. Forbes 30 Under 30. https://www.forbes.com/profile/samantha-schnur/?list=30under30-food-drink&sh=6764d8626e6e.
- ↑ Ivan. (2019, April 9). Why Are Food Photos So Popular On Instagram? Becoming Instafamous. https://becoming.instafamous.pro/instagram-food-photos/.
- ↑ Flammia, C. (2019, May 10). The Guy Who Created the Cronut Has a Sneaker Collab Now. Esquire. https://www.yahoo.com/entertainment/guy-created-cronut-sneaker-collab-110000330.html.
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