Sandra Appiah
| Sandra Appiah | |
|---|---|
| File:Sandra Appiah.jpgSandra Appiah.jpg | |
| Born | March 30, 1989 Ghana |
| 🏡 Residence | New York City |
| 💼 Occupation | Media Entrepreneur
Co-Founder & CEO, Face2Face Africa Co-Founder & Managing Partner, Babu Global |
Sandra Appiah (born March 30, 1989) is the co-founder and CEO of pan-African media company Face2Face Africa. She is also Managing Partner at Babu Global, an international consultancy, communication and marketing firm specializing on the pan-African market.
Early life and education
Appiah was born in eastern Ghana in a small town in 1989,[1][2][3][4][5] and immigrated to Italy at the age of 8,[3][6][5] where they lived in Milan.[5] At the age of 12, her family immigrated again to New York City.[2][3] Appiah attended high school in the Bronx, where she graduated Valedictorian and received a full scholarship to one of the nation’s top communication schools, the S.I. Newhouse School of Public Communications at Syracuse University.[7][8] She majored in television, radio, and film with a minor in acting,[8] and graduated magna cum laude. She was supported by the New York Times College Scholarship and the Jonathan Levin Scholarship. She experienced racism and misinformed beliefs about Africans in Italy and in the US, from African-Americans as well as from other ethnicities.[6][5] As a result, she felt ashamed of her heritage,[3] until a return visit to Ghana during her second year at university.[6][5]
Career
After graduation, Appiah worked for The New York Times, HBO, and MTV.[6] She was also a filmmaker of several documentaries. In 2011, Appiah and partner Isaac O. Babu-Boateng launched Face2Face Africa, a pan-African media company.[1][2][3][6][5][9] Drawing from their experiences growing up as African immigrants in the United States, the two created an online platform and a print magazine in order to help rebrand the image of Africa within the global community.[1][2][3][6][7] Appiah serves as the editor-in-chief of Face2face Africa’s print magazine.[2][4] In 2016, they launched Babu Global, the parent company of Face2Face Africa. In 2017, Babu Global launched the Ghana Legacy Honors in Accra. Through Babu Global, they offer consultancy, marketing and communication strategies for multinational firms with an interest in the pan-African market.
Appiah has also hosted an online talk show,[6][10] interviewing among others Jesse Jackson, Alek Wek,[10] Femi Kuti,[10] Serge Ibaka, and Lira. She has spoken at conferences and forums on Africa, women empowerment, and other pertinent social issues.
References
- ↑ 1.0 1.1 1.2 Nsehe, Mfonobong. "30 Under 30: Africa's Best Young Entrepreneurs". Forbes.
- ↑ 2.0 2.1 2.2 2.3 2.4 Dia, Hannington (2 January 2013). "Editor Mends Black Relations, Rebrands Africa Through New Magazine". NewsOne. Archived from the original on 5 January 2013. Retrieved 26 August 2019.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 Brew-Hammond, Nana Ekua (8 January 2013). "AFRICA BY THE AFRICANS: Young Tastemakers Aim to Challenge Stereotypes - EBONY". Ebony.
- ↑ 4.0 4.1 "BET.com Chats With Face 2 Face Africa Magazine Creators".
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 kunbitinuoye (24 January 2013). "Young Africans in America on a mission to rebrand homeland". The Grio. Retrieved 26 August 2019.
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 6.6 Quillet, Lucile (6 March 2015). "Sandra Appiah, 25 ans, entrepreneure". Madame Le Figaro.
- ↑ 7.0 7.1 Brew-Hammond, Nana Ekua (14 January 2013). "A New African 'Face' Hits Newsstands". MadameNoire. Archived from the original on 26 August 2019. Retrieved 26 August 2019.
- ↑ 8.0 8.1 Appiah, Sandra (2010). "Homecoming". Syracuse University Honors Program Capstone Projects. p. 325. Retrieved 26 August 2019.
- ↑ "Young Innovators Bringing Diaspora 'Face2Face' with Africa". www.blackenterprise.com.
- ↑ 10.0 10.1 10.2 Leondis, Cristie. "The Sandra Appiah Show: Premieres Sunday". www.blackenterprise.com.
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