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Sanny Rwego Ntayombya

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Sanny Rwego Ntayombya
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Born1980
Uganda
🏳️ NationalityRwandan
🏫 EducationNational University of Rwanda (LL.B.)
Communication University of China (Master's in International Communications)
💼 Occupation
Writer, podcaster, communications expert, political analyst, entrepreneur
👔 EmployerAffinity Media
Known forFounder of Affinity Media, host of The Long Form podcast
Notable workThe Long Form podcast

Sanny Rwego Ntayombya (born 1980) is a Rwandan writer, podcaster, communications expert, political analyst, and entrepreneur. He is the founder of Affinity Media, a communications and marketing agency, and the host of The Long Form, a podcast focused on African leadership, public affairs, and excellence across the continent. He is also known for his work as a columnist and independent political analyst whose writing has appeared in Al Jazeera and The New Times.

Early life and education

Sanny was born in Uganda in 1980 to a Rwandan refugee father and a Ugandan mother. He spent part of his childhood in Canada before returning to Rwanda in 1994 during the country’s post-genocide reconstruction period.

He later completed his secondary education in Uganda before pursuing legal studies in Rwanda. In 2009, he graduated with a law degree from the National University of Rwanda. In 2013, he earned a Master’s degree in International Communications from the Communication University of China.[1]

Career

Sanny began his professional career in journalism at The New Times, where he rose to the position of Features Editor. His work focused on long-form storytelling, political commentary, and feature writing.[2]

He later worked in both the public and private sectors, serving in roles at Rwanda’s Ministry of Foreign Affairs, Tigo Rwanda, and the Rwanda Development Board (RDB).[3]

In 2020, he founded Affinity Media, a boutique communications and marketing consultancy specializing in strategic communications, branding, and public affairs.[4]

In 2023, he launched The Long Form, a podcast featuring long-form interviews with African leaders, professionals, and public figures, with a focus on reshaping perceptions of Africa and highlighting excellence across the continent.[5][6]

Media work

Sanny is a columnist and independent political analyst whose work has been published by Al Jazeera.[7]

He continues to write commentary and opinion pieces on politics, society, and African development.

Personal life

Outside media and communications, Sanny has expressed interest in farming and agriculture and has described himself as an aspiring farmer.

References

  1. ↑ "About Sanny Ntayombya". Sanny Ntayombya Official Website. Retrieved 15 May 2026.
  2. ↑ "About Sanny Ntayombya". Sanny Ntayombya Official Website. Retrieved 15 May 2026.
  3. ↑ "About Sanny Ntayombya". Sanny Ntayombya Official Website. Retrieved 15 May 2026.
  4. ↑ "About Sanny Ntayombya". Sanny Ntayombya Official Website. Retrieved 15 May 2026.
  5. ↑ "The Long Form with Sanny Ntayombya". Apple Podcasts. Retrieved 15 May 2026.
  6. ↑ "The Long Form Podcast". Listen Notes. Retrieved 15 May 2026.
  7. ↑ "Sanny Rwego Ntayombya". Al Jazeera. Retrieved 15 May 2026.

References

Category:1980 births Category:Living people Category:Rwandan writers Category:Rwandan journalists Category:Rwandan businesspeople Category:National University of Rwanda alumni Category:Communication University of China alumni



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