Scott Woodward
| Scott Woodward | |
|---|---|
| File:Scott Woodward.jpgScott_Woodward.jpg | |
| Born | Hanover, Pennsylvania |
| 🏫 Education | Loyola University New Orleans (MBA)
Villanova University (MS) Saint Leo University (BA) |
| 💼 Occupation | Marketing and Branding Executive |
| 🌐 Website | scottwoodward |
| Twitter= | |
Scott Woodward is an American marketing and branding executive.[1][2][3] He is best known for serving in executive positions for Ray-Ban,[4][5] Calvin Klein, Movado Group,[6][5] and Arnell Group.[6][5] He is the founder of SEW Branded, a New York-based brand marketing consultancy.[7][8]
Education[edit]
Woodward earned a BA degree, Magna cum laude, from Saint Leo University. He completed an MBA degree from Loyola University New Orleans and graduate coursework at Villanova University.[8][9]
Career[edit]
Woodward joined Chevron in 1987 as a marketing assistant and became later the director of global image marketing at Ray-Ban.[9] Woodward launched its first retail flagship store as a part of Ray-Ban's Olympic sponsorship.[10][11] His marketing and branding work was featured in the 1997 movie, Men in Black, in which Will Smith and Tommy Lee Jones were seen wearing Ray-Ban as part of their uniform.[12] In 1998, Woodward joined Calvin Klein as vice president of global marketing and public relations for a year, and then became a global chief marketing officer at the Movado Group, where he managed a portfolio of luxury watches, including Tommy Hilfiger, Concord, Coach, and Movado.[5][13]
In July 2002 he launched the Scotte Woodward tee-shirt line sold at Bloomingdales, Saks Fifth Avenue, Fred Segal and Kitson and appeared on Life & Style with Kimora Lee Simmons.[12][13]
Woodward founded SEW Branded in 2006,[14] it was the first to create a Kindness Campaign for Lady Gaga's Born This Way Foundation after its launch at Harvard University with Oprah.[3][14][15] He has worked as creative director with Warren-Tricomi.[3][5][13][16]
In 2015, One Direction launched its Action 1D campaign, which according to Woodward, was "offensively" identical to the anti-bullying campaign he created for the group that won a Clio Award.[3][17]
In 2021, Woodward joined The New School, Parsons School of Design as Adjunct Professor.[8]
Philanthropy[edit]
Woodward won the Emery award in 2013 for raising in excess of $2M for anti-bullying educational programs.[8][12]
Personal life[edit]
Woodward resides in the Lower East Side of New York City.[8]
References[edit]
- ↑ "SwankT's: Sending a Message". WWD. 2002-07-24. Retrieved 2023-04-06.
- ↑ McMains, Andrew (September 21, 1998). "Movado's Concord Begins Search". Retrieved 2023-04-06.
- ↑ 3.0 3.1 3.2 3.3 "Meet Scott Woodward: The Man Behind Creative Agency SEW Branded". Haute Living. 2022-01-27. Retrieved 2023-04-06.
- ↑ "High Hopes for 'Men in Black,' and Ray-Bans: Tie-In Marketers Key to Hot Summer Films". Ad Age. 1997-04-14. Retrieved 2023-04-06.
- ↑ 5.0 5.1 5.2 5.3 5.4 "Movado Plays With Time in Concord and ESQ Watch Campaigns". WWD. 1999-07-19. Retrieved 2023-04-06.
- ↑ 6.0 6.1 Elliott, Stuart (1998-10-27). "Movado Group hires an outside agency to reset the luxury face of its Concord watch". The New York Times. ISSN 0362-4331. Retrieved 2023-04-06.
- ↑ Nagel, Andrea (2006-07-07). "Warren-Tricomi Adds Exec". WWD. Retrieved 2023-04-06.
- ↑ 8.0 8.1 8.2 8.3 8.4 "Scott Woodward". www.newschool.edu. Retrieved 2023-04-06.
- ↑ 9.0 9.1 "Scott Woodward's Journey to Becoming a Creative Force in the Advertising Industry". AP NEWS. 9 March 2023.
- ↑ "The Remaking of Ray-Ban". WWD. 1996-07-29. Retrieved 2023-04-06.
- ↑ Roberts, Chris (1997-03-10). "Bausch & Lomb acquires Killer Loop eyewear". Rochester Business Journal. Retrieved 2023-04-06.
- ↑ 12.0 12.1 12.2 "Safe in Shades to Your Eyes, The Right Sunglasses Make All the Difference". Buffalo News. 28 July 1997. Retrieved 2023-04-06.
- ↑ 13.0 13.1 13.2 Elliott, Stuart (2013-05-30). "Back-to-School Shopping Campaigns, Already?". The New York Times. ISSN 0362-4331. Retrieved 2023-04-06.
- ↑ 14.0 14.1 Nagel, Andrea (2006-07-07). "Warren-Tricomi Adds Exec". WWD. Retrieved 2023-04-06.
- ↑ "One Direction marketing campaign a rip-off, says ad guru".
- ↑ Nagel, Andrea (2007-01-19). "Warren-Tricomi Eyes Department Stores". WWD. Retrieved 2023-04-06.
- ↑ "One Direction marketing campaign a rip-off, says ad guru".
External links[edit]
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